Product Marketing Archive
The 'Smart Savings Account' from Moven provides a mobile-first savings option that includes tracking, gamification and incentives to save.
To turn kids accounts into profitable tools for acquisition and retention, target Millennial parents. After all, it's their money you want.
Who should you cross-sell auto loans and credit cards to? Borrowers who just recently got a mortgage. Here's why.
Research reveals that consumers who currently have a HELOC are generally clueless about how their line of credit works.
How can Millennials ever think about getting a home loan when they are already drowning in debt from their student loans?
Here are seven best practices to ensure marketing success when banks and credit unions use digital channels to attract checking prospects.
By all accounts, everyone knew that the Chase Sapphire Reserve was going to be a big deal. Everyone except Chase, that is.
An innovative loan product targeting younger borrowers on Facebook has proven popular in a pilot with 16 credit unions.
Providing an online experience that is seamless, intuitive and user-friendly will create a key advantage when competing for business customers.
When people get frustrated with their banking provider, few actually make the switch. What can you do to overcome inertia and indifference?
Many loyalty schemes make people jump through hoops and mountains of fine print. But the best programs are simple, with rewards that are easily redeemed.
Here's how financial institutions should use lifestyle marketing to refine the targeting of their acquisition and growth strategies.