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Product Marketing Archive

Small Businesses Provide Big Opportunities in Banking

Financial institutions are leaving money on the table by not providing the products and services that small business customers want.

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The Power of the Switch: Are You Turning Off New Account Holders?

At least half those who consider moving their account to your institution don’t. Here's why they’re turning away and picking another provider.

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Are You Ready For The Millennial Mortgage Boom?

17 million first-time homebuyers are entering the housing market in the next five years, and most of them will be Millennials. Are you ready?

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Moven Promotes Financial Health With ‘Smart Savings Account’

The 'Smart Savings Account' from Moven provides a mobile-first savings option that includes tracking, gamification and incentives to save.

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Turn Your Youth Savings Account From a Drain to a Gain

To turn kids accounts into profitable tools for acquisition and retention, target Millennial parents. After all, it's their money you want.

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What Do You Get Out of the Wells Fargo Scandal?

Here's how to succeed with your checking account acquisition efforts — anytime, not just when a competitor like Wells Fargo shoots itself in the foot.

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Make Way for the Millennial Borrower

There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital processes.

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The Best Time for Marketing Auto Loans and Cross-Selling Credit Cards?

Who should you cross-sell auto loans and credit cards to? Borrowers who just recently got a mortgage. Here's why.

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Survey: Home Equity Borrowers Admit They Don’t Know Squat

Research reveals that consumers who currently have a HELOC are generally clueless about how their line of credit works.

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Millennials Blow One-Fifth of Their Income on Student Loan Payments

How can Millennials ever think about getting a home loan when they are already drowning in debt from their student loans?

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7 Steps to Acquiring New Checking Accounts in Digital Channels

Here are seven best practices to ensure marketing success when banks and credit unions use digital channels to attract checking prospects.

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Millennials Go Bananas For Super Cool, Very Pricey Metal Credit Card

By all accounts, everyone knew that the Chase Sapphire Reserve was going to be a big deal. Everyone except Chase, that is.

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Millennials Loving Credit Unions’ New Fast-Track Facebook Loans

An innovative loan product targeting younger borrowers on Facebook has proven popular in a pilot with 16 credit unions.

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4 Key Trends Driving the Credit Card Market

The credit card market is strong, and competition is fierce. Here are four major trends that will shape the way credit cards are marketed over the next 12 months.

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Small Businesses Are a Lucrative Mobile Banking Target

Providing an online experience that is seamless, intuitive and user-friendly will create a key advantage when competing for business customers.

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Being ‘Just a Bank’ is Not Enough

Tomorrow's successful banking providers will leverage digital capabilities to offer more than just traditional banking products.

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Will Consumers Buy Mobile Banking Subscriptions?

Can mobile banking be offered on a paid subscription basis, with added-value and non-financial benefits?

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Overcoming Inertia: Getting Consumers to Switch Banks

When people get frustrated with their banking provider, few actually make the switch. What can you do to overcome inertia and indifference?

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Four Pillars of a Successful Rewards Program for Banks and Credit Unions

Many loyalty schemes make people jump through hoops and mountains of fine print. But the best programs are simple, with rewards that are easily redeemed.

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Using Digital Lending Solutions to Fuel Growth

Advancements in digital lending technology are now available for banking organizations of all sizes.

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