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Guerilla & Non-Traditional Archive

Can Wells Fargo Find Redemption Through The Art of Gifting?

Even banks with tarnished reputations like Wells Fargo can build their brands and cultivate relationships with consumers by giving gifts.

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What You Can Learn From TD Bank’s Viral Marketing Home Runs

TD Bank gave 24 customers $30,000 and 24 hours to work miracles in their communities. Here's what you can learn from their viral success.

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What Birchbox and Uber Can Teach Financial Marketers

Financial marketers can learn from successful start-ups about new ways to market banking services that will appeal to the digital consumer.

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Must See! Aussie Bank’s Awesome ‘Lost Wallet’ Web Hunt

An Australian megabank's contest lets participants search a massive virtual photo of Syndey to find hidden wallets worth $200 each.

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Bank’s Automatic Thanking Machine (ATM) Strikes Viral Gold

An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.

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What Financial Marketers Can Learn From WestJet’s Christmas Miracle

This amazing holiday story of corporate benevolence serves financial marketers a buffet of parables about the power of emotive branding.

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Banks and Credit Unions Give People Gas

Bitter rivals team up for a unique national promotion to create a big PR buzz.

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Bank’s Epic Everest Expedition Sets Mobile Banking World Record

This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.

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Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage

A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.

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ATM Hands Out Wads Of Cash To Nice People

An ATM in Spain dispenses free cash to folks under the condition that they do something generous with it. Who was behind the stunt?

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Secrets To Success: Charity Cash Mobs For Financial Marketers

A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.

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Honest Aussies Ambushed By Bank’s Elaborate Candid Camera Gag

This clever credit card campaign proves yet again why NAB is revered as the banking world’s maestro of guerilla marketing magic.

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Citi Bikes

Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.

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Bank Has Fun With Series Of Creative Guerilla Stunts

NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.

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Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors

NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.

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The Singer

A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.

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People React Strangely in Money Tree Experiment

How do people react when presented with a tree full of free money? Watch this video and see for yourself. The two most common reactions may surprise you.

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Barclays Takes Branded ‘Innovation Bus’ on Tour

Barclays took a custom, branded bus boasting a lounge, LCD screens, outdoor seating and a private meeting "library" out on tour to promote an innovation competition for small businesses.

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Money Grows on Trees in RaboDirect PR Guerilla Stunt

Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to be the case. In May, RaboDirect conducted…

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TD Introduces Mascot, But What the Heck Is It?

A press conference staged for the introduction of "TD," the bank's new mascot. If there were indeed that many reporters at the event with their hands raised anxiously, the number one question…

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