WaMu Fantasy TV Ads.. “Whoo hoo!”

By Jeffry Pilcher

Published on July 31st, 2008 in Digital Marketing

In this :030 TV spot supporting WaMu’s "Whoo Hoo!" branding campaign, a couple fantasizes about being tucked snug in giant kangaroo pouches (no joke, for real) after discussing the security of WaMu’s online banking.

Some people regard WaMu’s "Whoo Hoo!" campaign as nothing more than a shallow knockoff of a familiar Homer Simpson expression. But you have to admit, these spots sure are different.

And they are kinda funny.

Is it enough to get people to open an account, buy WaMu stock or become a WaMulian?

Here’s another spot. In this one, a regular guy has a fantasy associating the bank’s offer of "free checks for life" with the experience of a roller disco.

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