Upcoming Webinar
When AI Answers First, Who Do Consumers Trust?
AI is changing where consumers first turn for financial guidance, but complex decisions still call for trusted human expertise.
Speakers
Scott Beck
Sr. Director of Product Management, Financial Education
Everfi
Cesareo De Anda
VP, Integrated Member Service Operations
OneAZ Credit Union
Brad Martin
Director, Enterprise Architecture
OneAZ Credit Union
Jim Marous
Owner Digital Banking Report
Host of the Banking Transformed Podcast
This webinar breaks down how AI is reshaping consumer expectations for financial guidance, where it can and can’t be relied on, and how banks and credit unions can strengthen trust through credible financial education.
In this webinar, bank and credit union marketers will learn:
- How AI is changing where consumers go first for financial education
- Why speed doesn’t always mean accuracy, completeness, or context
- Where AI helps answer financial questions — and where human expertise is still needed
- How consumers can evaluate and verify AI-generated financial information
- What consumers need from financial institutions that AI cannot provide
