Growing Deposits in the Digital Age
Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand, Jeffry Pilcher. The report includes 72 pages of ideas, tactics, and strategies to grow retail deposits while building your brand:
- Customizable accounts
- Debit savings rewards
- DIY online-only accounts
- Gen-Y checking
- Green banking
- Instant online depositing
- Mobile savings apps & online widgets
- Rewards checking
- Savings automation & incentives
- Social savings contests
- Sweepstakes & giveaways
- Social "friends & family" savings
Examples Provided:
Amplify FCU, Apple FCU, BancVue, Bank of America, Citizens Bank, Colorado United Credit Union, Compass Bank, Dort FCU, DriveUp Savings, Elevations Credit Union, Fidelity National Card Services (FIS), Fifth Third Bank, First National Bank of Omaha (FNBO), FirstROI, Frost Bank, GTE FCU, HSBC Direct, ICONiQ, ING Direct (US & Canada), Members Credit Union, Meriwest Credit Union, MoneyAisle (NeoSaej), Oregon Community Credit Union, Pemco Technologies, Pennsylvania State Employees Credit Union (PSECU), PNC Bank, Purdue Employees FCU, Rennhack Marketing Systems (RMS), Scotiabank, Servus Credit Union (Common Wealth Credit Union), SharePlus Bank, SmartyPig, SunTrust, Union Bank & Trust, USA Federal Credit Union, Vancity, Verity Credit Union, Virgin Money (South Africa), Wachovia, West Bank, WorkTank, Zions Direct.
