Enterprise Bank & Trust Creates ‘University’ For Small Business Customers
Enterprise Bank & Trust has introduced an advertising campaign promoting the Bank’s commitment to private business owners and other success-minded individuals.
The advertising features "Enterprise University," the Bank’s unique program of workshops and classes designed to help business owners and their management teams succeed. Enterprise University offers workshops in areas spanning marketing and human resources to business valuations and executive leadership.
Instructors are expert in their fields and include executives from leading consulting and professional services firms, as well as executives from the bank.
The classes are offered at no charge in three cities — St. Louis, Kansas City and Phoenix. Subjects include DIY marketing, public relations and building a sales culture. Participants are not required to be clients of the bank.
Small business owners participating in one of Enterprise Bank’s recent "University" workshops listen to their instructor intently.
"Enterprise Bank & Trust was founded to provide private businesses and their owner families with comprehensive services delivered by exceptional bankers," said Jerry Mueller, SVP/Marketing at Enterprise. "And that remains our mission today."
"We created Enterprise University as a natural extension of that strategy," he continued. "EU has been helping business owners for almost a decade, with more than 9,000 participants to date. This advertising campaign highlights Enterprise University as a unique and tangible symbol of our commitment to the business community."
Enterprise University has a Facebook page with 93 ‘Likes.’
Enterprise Bank & Trust was founded in 1988 and has grown to $3.2 billion in assets. Its Enterprise Trust division manages or administers $1.5 billion in client assets. The Bank operates commercial banking and wealth management businesses in metropolitan St. Louis, Kansas City and Phoenix. Enterprise is primarily focused on serving the needs of privately held businesses, their owner families, executives and professionals.
