Sorry, This Article About Truist’s Branch Remodel Has Been Removed

By Bill Streeter, former Editor-in-Chief at The Financial Brand

Published on March 17th, 2022 in Branch Strategies

The article detailing seven lessons from the conversion of Truist’s 2,500 branches to a uniform look and branding has been removed from The Financial Brand due to sensitive information contained in the article.

We apologize for the inconvenience. For those looking to read more about Truist’s branding or about branch remodeling, branding strategy, or merger communications, please see the articles below.

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About the Author

Profile PhotoBill Streeter, former editor-in-chief of The Financial Brand, has spent four decades covering trends in banking, from digital transformation to fintechs.

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