Bill Streeter
Bill Streeter, former editor-in-chief of The Financial Brand, spent four decades covering trends in banking, from digital transformation to fintechs.
Articles written by Bill Streeter
Digital Banking Has a Long Way to Go to Surpass Branch Sales
Improving digital banking is ‘Job 1,’ but branches generate a ton of sales. Here’s what digital and branch teams can learn from each other.
Insights from Synovus Bank’s Tough Digital Transformation
Changing habits at a 135 year-old bank is hard for both leadership and staff. Data analytics is a particular challenge, says Liz Wolverton.
The Strategy Behind Truist’s New AI-Powered Digital Assistant
Now that its merger integration is finally behind it, the big U.S. bank is upping its game. Exhibit A: ‘Truist Assist,’ its all-new chatbot.
Ad Strategies from the Industry’s Most Creative Bank+Agency Partnership
A 15-year relationship has produced highly engaging ads in a risk-averse industry. Bank and agency execs share what they do differently.
Bank Technology Strategies: From the Core to the Cloud
A modern technology platform is quickly becoming imperative for banks to stay competitive — but how they upgrade is key.
Inside Huntington Bank’s Marketing and Innovation Strategy
The bank’s uncommon alignment of marketing, digital and business units results in greater product innovation and more effective messaging.
