Welcome to the newly redesigned website for The Financial Brand. To report an issue or bug, please send us an email.

WaMu: “A Trillion Dollars! Whoo Hoo!”

By Jeffry Pilcher

Published on September 30th, 2008 in Marketing Strategies

Here’s a new print ad running in WaMu markets that, considering the situation, is pretty darn good.

The ad’s copy reads: "WaMu has a bright new future, thanks to the stability of JPMorgan Chase (and their nearly trillion dollars in customer deposits). But Chase brings more than money to the party: together we have 14,300 ATMs and 5,400 branches nationwide, a quarter of a million employees, and the confidence of banking with over 100 million other customers."

-- Article continued below --

That definitely sounds like a bank that’s "too big to fail."

Tip of the Hat: To Josh Streufert at Weber Marketing Group for sending the ad along.

-- Article continued below --

The Financial Brand is your premier destination for comprehensive insights in the financial services sector. With our in-depth articles, webinars, reports and research, we keep banking executives up-to-date with the latest trends, growth strategies, and technological advancements that are transforming the industry today.

© 2025 The Financial Brand. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of The Financial Brand.