From Data to Dollars: Personalization that Drives Growth
How first-party data, AI insights, and real-time integration power next-generation personalization strategies.
In this session, you’ll learn how to activate your data investments and drive business outcomes by connecting customer intelligence from various channels with advanced data integration and intelligent segmentation strategies.
See how St. Mary’s Bank connected core system data, a modern data warehouse, and AI-driven insights to deliver truly personalized experiences — moving beyond basic behavioral tracking to an identity-based personalization framework that deepens relationships and increases conversions.
This webinar will teach banking executives:
- How to connect core system data directly into digital channels for real-time personalization
- What it takes to move beyond behavioral targeting to identity-based personalization that drives growth
- How to develop actionable personas using real data instead of assumptions
- Where AI-driven insights unlock deeper understanding of known and anonymous users
- How to integrate data platforms
- Why first-party data enables compliant personalization that your competitors can’t replicate
Meet the Experts:
- Tracy Durocher, Vice President of Marketing at St. Mary’s Bank
- Derek Barka, Chief Innovation Officer at SilverTech
Register for this upcoming webinar.
Can't make it to the live webinar? Sign up now, and watch the on-demand video recording later.
