Online Version: https://financialbrand.com/news/bank-marketing/south-african-bank-picks-risque-new-name-by-american-standards-331
South African Bank Picks Risque New Name By American Standards
Published on January 9th, 2008 in Marketing Strategies
"Grindrod."
It picked the name back in 2006 (reference here).
Apparently, the words "grind" and "rod" don’t mean the same thing in South Africa as they do in colloquial American.
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