Online Version: https://thefinancialbrand.com/news/bank-marketing/south-african-bank-picks-risque-new-name-by-american-standards-331
South African Bank Picks Risque New Name By American Standards
Published on January 9th, 2008 in Marketing Strategies
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“Grindrod.”
It picked the name back in 2006 (reference here).
Apparently, the words “grind” and “rod” don’t mean the same thing in South Africa as they do in colloquial American.
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