Online Version: https://thefinancialbrand.com/news/bank-marketing/onpoint-supermarket-sweeps-2867
3 Minutes. One Cart. All You Can Grab.
Published on November 3rd, 2008 in Marketing Strategies
For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes. One person at each location won a 3-minute free-for-all, grabbing everything they could fit into a shopping cart.
One of the three sweepstakes winners filled his cart with $2,359, the biggest haul of the day. OnPoint matched the total in grocery giveaways, $5,769, with a donation to a local food bank.
"On your mark…set…go!"
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A mostly-meat strategy landed this guy $2,359 in free groceries.
The promo was the brainchild of the folks over at Weber Marketing Group.
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