For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes. One person at each location won a 3-minute free-for-all, grabbing everything they could fit into a shopping cart.
One of the three sweepstakes winners filled his cart with $2,359, the biggest haul of the day. OnPoint matched the total in grocery giveaways, $5,769, with a donation to a local food bank.
“On your mark…set…go!”
A mostly-meat strategy landed this guy $2,359 in free groceries.
The promo was the brainchild of the folks over at Weber Marketing Group.