The Financial Brand

Credit Union TV Spots Feature Former NBA Star

By Jeffry Pilcher

Published on January 13th, 2008 in Marketing Strategies

In 2007, Charlotte Metro Credit Union, rolled out an ad campaign featuring former NBA star and CMCU member Muggsy Bogues. The most recent spot, which is airing on FOX, ABC and NBC affiliates in Charlotte, focuses on the CMCU web site, which got a complete makeover last year.

CMCU TV spot #1 CMCU TV spot #2
FIRST SPOT           SECOND SPOT

CMCU Director of Marketing Nathan Tothrow said that in the months since the television advertising debuted, the credit union has noted strong asset and core deposit growth. He added that web hits spiked 10% in December, the same time the newest ad hit the airwaves.

There’s a five-minute video on YouTube that chronicles the "making of" these commercials.

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