The Financial Brand

Creative Showcase: Ally TV, Loans Gone Wild

By Jeffry Pilcher

Published on June 10th, 2009 in Marketing Strategies

Ally Bank

The Financial Brand already wrote about GMAC rebranding its bank as Ally, But dang, these TV ads are funny.

You’ll want to watch them more than once: "Pony," "Truck."

Neches FCU – "Loans Gone Wild"

"Show me your rates!" After 48 hours, here are the promo’s stats: almost $140K loans requested, 142 entries to win prizes.

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Chevy Chase – Promotional Advertising

Idioms, clichés and visual puns.

America First Credit Union – YourNextF1RST.com

A Gen-Y microsite and community with 573 registered users. Videos, Facebook, promo contests.

Win the Centris Smart Car

In honor of the credit union’s 75th anniversary, it’s giving away a 2009 Smart Fortwo.

 

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