Canadian Credit Union Will Be ‘First’

Powell River Credit Union in Canada announces it is becoming First Credit Union in this press release. The release says that a new name was needed to overcome consumer confusion.

Dave Craigen, CEO of the newly minted First Credit Union, says:

"The name ‘First Credit Union’ was an easy and logical choice…It honours the dedicated founders of our organization. Through the name First, we embrace and pay tribute to our rich heritage, as well as position ourselves for future growth and diversification."

The credit union describes its new tagline, "Feel Valued – Be Rewarded," as the cornerstone of the new brand. Currency Marketing in Canada did the brand identity work for First CU.

Also, look closely at the lower right side of the logo and you’ll notice the inclusion of the original credit union logo (two hands cupped around the world with people inside), a symbol many credit unions around the world have adopted.