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5 Ways To Avoid A Financial Branding Death Spiral

Learn how to spot the signs and pull out before your bank or credit union brand crashes and burns.

By Jeffry Pilcher

Published on June 11th, 2013 in Marketing Strategies

No one ever suspects they could ever get caught in a death spiral. But circumstances can sneak up on you and lead to a catastrophic crash. In financial branding, you can avoid a death spiral if you know how to recognize the signs and adapt.

In the following 50-minute webinar, two of America’s leading financial branding experts — Mark Weber/CEO and Josh Streufert/Creative Director, both with Weber Marketing Group — share practical tips for strengthening your financial brand and avoiding the branding landmines that can send your brand into a tailspin. Subjects covered:

  • Why and how some brands can completely disappear
  • How to avoid being blindsided by a shifting market and disruptive models
  • How to adapt without losing sight of your goals
  • How to stay relevant and trigger even better performance with your brand for years to come
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