Steve Cocheo
Steve Cocheo is the Senior Executive Editor at The Financial Brand, with over 40 years in financial journalism, including long service on ABA Banking Journal and ABA Bank Directors Briefing, and co-founding the original Banking Exchange. He has covered nearly every aspect of the banking business, from marketing to payments to legislation and regulation.
Articles written by Steve Cocheo
How Truist Delivers Proactive Insights to Its App and Online Users
Truist Insights complements the bank’s virtual assistant, Truist Assist. It’s the bank’s way of tapping AI to create customer value in all directions.
Why Credit Card Surcharges Are Costing Banks Transaction Flow
Retailer surcharges lead nearly three out of five cardholders to abandon some purchases, according to JD Power.
How to Navigate a Credit Card Market Polarized Between the Affluent and the Stressed
JD Power says the “barbell effect” is hardening: Some cards are lifestyle boosters, others are survival tools.
Sure That Your Digital Banking for Small Business Is Competitive? Think Again
Warmed-over consumer digital tools won’t cut it for small firms when they can get better tools elsewhere.
Personal Loan Levels Set a Record, But Fintechs Dominate the Race
Consumer hunger for credit on all fronts drives growing demand for unsecured personal loans. But bank and credit union share of this business is falling.
Banks Adopting AI that Don’t Rethink Processes Leave Productivity — and Money — on the Table
Just using AI to make processes faster doesn’t improve results. In fact, Accenture suggests the end result may not be better.
