Digital Marketing Archive
Do you have champagne marketing dreams but a domestic beer budget? Don't worry, here are some quick wins.
Here are seven best practices to ensure marketing success when banks and credit unions use digital channels to attract checking prospects.
Here are six tips you can use to build an online display advertising strategy that supports your consumer lending and mortgage product lines.
A candid assessment of digital marketing investments and the results they generate might prompt financial marketers to reevaluate their strategy.
Banks and credit unions can’t afford to ignore marketing on mobile devices any longer.
Boomers are running bank marketing departments, and that could be a big problem when it comes to digital channels. Here's why.
Digital channels are radically transforming the role of CMOs, forcing marketers to reevaluate their priorities, strategic plans and even their basic business models.
The right Google AdWords strategy can have a huge impact on ROI. But managed poorly, it can quickly turn into a gigantic sinkhole. Here's how to get the most from your SEM campaigns.
The 'spray and pray' approach to marketing is dead. This new marketing concept makes personalization in digital channels at scale possible.
Visits to banking websites in the US have dropped, and American institutions are lagging behind other countries in the mobile channel.
The big issues on financial marketers' minds this year: mobile advertising, personalization, martech, data analytics and (of course) marketing ROI.
Here's how programmatic advertising — automated, real-time bidding and placement of online ads — can help you grow and retain more relationships.
Financial marketers may appreciate the significant role content plays in a digital marketing strategy. But what about CEOs and CFOs? Do they understand it?