Hacking Customer Attention: Leveraging Social Media for Insurance and Finance
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Younger consumers are ready to become credit union customers, if the industry leans into its strengths, powered by digital technology.
How financial institutions are refreshing their brands with messaging that taps into the emerging priorities of their customers.
Most consumers love their primary banks. That doesn't mean they won't take their business elsewhere.
Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.
A secure onboarding process has the potential to be a competitive advantage. Investments in identity fraud tech can make onboarding safer and create upsell opportunities to boot.
Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. Here’s how banks are leveraging swag.
The banking industry is only about two months into 2024, and everything is evolving: from the deposits landscape to regulatory standards to overdraft rules.
While the debate over the future of the CMO position rages on, the shifting dynamics of the role at some of the world’s most recognizable banks is nothing new.
Banks spend a lot acquiring depositors with specials and teasers. But news coverage and advice from online gurus compels consumers to beware of such deals. Here's how everybody wins.
Copy: Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum this May. Will you be there?
Read More about New Ideas & Groundbreaking Innovations in Banking for 2024
Building a new banking website is a big investment – in time and money. Read on for five ways to make sure yours pays off.
The search for organic growth keeps Frost busy with brick and mortar, bucking the trend for most banks. Now it's adding marketing fuel.
Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. The efforts are leading to an increase in customers and are producing measurable results.
AI in banking is redefining the approach to customer experience, using personalization to connect with customers and build loyalty.
Financial trauma can seriously impact people's relationships with money and banks can do a better job of supporting them.
The ability to use AI to leverage data in real-time is a top priority for banks looking to offer personalized user experiences.
Increasing fraud and regulatory scrutiny are putting more pressure on KYC programs. Here's how to spot weaknesses before they become real-world problems.
A handful of high-profile sponsorships and a deep branch network keep the Texas-based Frost Bank front and center.
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
The economic turmoil of the past two years created new consumer segments with unique financial needs.
Special Report: The first of a five-part series on the long-term future of the banking industry, looking past current challenges to future growth.
CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.
The latest study from Elan Credit Card shows that 24% of consumers will choose a credit union or local bank for their next credit card.
Read More about Consumers + Credit Cards: What You Need to Know