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Digital Marketing Archive

Marketing Signals: Delivering the Right Offer at the Right Time

Life stage signals as well as event and behavioral triggers help banks and credit unions target marketing offers and the time of most need.

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The End of Marketing as We Know It

Artificial intelligence (AI), machine learning and voice-first systems will increase contextuality and simplicity of marketing messages.

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Closing the Digital Divide Between Banks and Customers

The banking industry has fallen behind other industries when it comes to delivering an exceptional digital customer experience.

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Financial Marketers Unprepared for Data-Driven Future

Despite the availability of more data sources and advanced analytics, most marketers can't respond to customer journey opportunities.

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17 Digital Marketing Tips for Banks and Credit Unions

Here are 17 ideas, tips, tricks and techniques that banks and credit unions can use to close the digital marketing divide.

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10 Essential Email Marketing Insights for Banks & Credit Unions

Want to see your email marketing campaign clicks and conversions shoot way up? Here are ten insights that will yield big results.

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5 Digital Marketing Tips for Financial Institutions on a Shoestring Budget

Do you have champagne marketing dreams but a domestic beer budget? Don't worry, here are some quick wins.

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7 Steps to Acquiring New Checking Accounts in Digital Channels

Here are seven best practices to ensure marketing success when banks and credit unions use digital channels to attract checking prospects.

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Loan Acquisition Marketing in a Digital Advertising World

Here are six tips you can use to build an online display advertising strategy that supports your consumer lending and mortgage product lines.

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Bots, Fat Fingers and Ad Blockers: Why Bank Marketers Might Rethink Digital

A candid assessment of digital marketing investments and the results they generate might prompt financial marketers to reevaluate their strategy.

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Why You Must Make Mobile Advertising The Cornerstone of Your Digital Marketing Strategy

Banks and credit unions can’t afford to ignore marketing on mobile devices any longer.

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What Is Your Digital Marketing IQ?

Do you know what native, programmatic and pre-roll advertising is? Take this 12-question self-test and find out if you are a digital marketing superstar.

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Are You Blowing Your Digital Marketing Budget?

Digital channels are dominating marketing discussions today, but a large portion of money spent on digital appears to be wasted.

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The Digital Marketing Divide: Boomers vs. Millennials

Boomers are running bank marketing departments, and that could be a big problem when it comes to digital channels. Here's why.

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Turning Mobile Banking Into a Sales Machine

The mobile banking app is the most underutilized and potentially most effective sales channel.

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Digital Marketing in Banking: Evolution or Revolution?

Digital channels are radically transforming the role of CMOs, forcing marketers to reevaluate their priorities, strategic plans and even their basic business models.

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20 Google AdWords Optimizations for Financial Marketers

The right Google AdWords strategy can have a huge impact on ROI. But managed poorly, it can quickly turn into a gigantic sinkhole. Here's how to get the most from your SEM campaigns.

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What Is ‘Addressability’? (And Why You Should Care)

The 'spray and pray' approach to marketing is dead. This new marketing concept makes personalization in digital channels at scale possible.

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Don’t Ignore the Power of In-App Mobile Marketing

One of the most powerful, and least used, selling tools for banking is in-app mobile marketing.

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