Culture & Leadership Archive

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Infographic: Anatomy of Bank & Credit Union Marketing Departments

Findings from a study of 250 financial institutions — their structure, titles, tenure, prior experience, staffing levels, and who's hiring.

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Banking Leaders Must Become Champions for Change

The unprecedented scale of change in banking demands greater internal agility and leadership — across your entire organization.

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Banking Policies Out of Touch with Consumers

Financial institutions are riddled with tedious policies and arcane processes. Why? Because they are totally out of touch with consumers.

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Peek Inside 7 of The Banking World’s Coolest Innovation Labs

Take a tour of these digital playgrounds, idea labs and test kitchens built by banks looking to keep pace with today's digital disruptors.

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Is Your Bank’s Marketing Department Structured for the Last Century?

CMOs should have a seat at the senior management table, but to get there, they must prove their worth and reimagine marketing's role.

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Achieving Customer Centricity: Five Tips to Help You Get It Right

Overcoming organizational challenges to find alignment when building your enterprise-wide customer centric strategy.

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The ‘Big Bang’ of Bank Marketing

To prevail in the new digital battlefield, financial marketers will have to work more closely with IT than ever before.

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8 Tips for Banks & Credit Unions Building Employee Incentive Programs

How to develop a successful employee incentive program — one that improves productivity, increases retention and boosts your overall culture.

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How to Become a More Effective Marketing Leader

The strength of your internal relationships determines the success of your marketing objectives. That's why marketers must forge alliances.

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Evolve or Die: 3 Steps Small Banks & Credit Unions Must Take Now

Community banks and credit unions must tackle big challenges or suffer the same fate as the independent corner grocery store.

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5 Tricks to Becoming a Financial Marketing Entrepreneur

Cultivating the mind of an entrepreneur will help financial marketing executives navigate the industry's massive changes with nimble aplomb.

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Incremental Change Killed Blockbuster… Are Community Banks Next?

When massive seismic shifts rocked Blockbuster and Sears, how did they respond? With incremental changes… and we know how that played out.

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The Toughest Challenges Financial Marketers Face in 2014

Here's what 40 bank and credit union marketing executives said was the biggest challenge they faced in 2014 — verbatim.

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How Financial Marketers Can Turn Leadership Obstacles Into Opportunities

Three strategies financial marketing executives can use to flip today’s leadership challenges into competitive advantages.

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Building The Bridge Between Bank Marketing and Sales

Strategies to improve the often tenuous marriage between financial marketers and their counterparts in sales.

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Citi Execs Get Schooled on Digital Strategies by Gen-Y Mentors

Students from the University of Miami will spend the next six months reverse-mentoring senior Citi execs on social media and digital tech.

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Op Ed: Vancity’s CEO On Values-Based Banking

Tamara Vrooman, CEO of Canada's largest credit union, says socially conscious financial institutions outperform big banks along nearly every measure that matters.

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Can The Financial Industry Move From ‘Product Pushy’ to Client Centric?

The difference between a product-centric financial institution and one that is truly client centric? The sales process. But investments in frontline staff are falling short.

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Cool Artwork Livens Up Call Center to Inspire Bank Staff

Financial institutions can sometimes forget how important call center staff are to their brand. But one bank just jazzed up its call center with amazing illustrations.

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Bank Staff Under Pressure: Sales Over Service?

Do sales goals pervert financial institutions’ promise to “put customers first?” Can banks really align their priorities with consumers’ best interests?

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