It might sound trite, but for financial marketers to win today, they have to do more than entertain. They have to uncover the love.
Building an emotional brand connection with consumers is the gateway to lower cost acquisition, stronger engagement and lasting loyalty.
Community-based institutions must serve a specific niche in order to survive. Do you know what your unique position is in the market? Or do you have a generic brand?
It's hard to 'disrupt' an entrenched industry like financial services when you're barely denting the market. You must build trust first.
Nine experts in marketing, design, product and PR provide their perspectives on the future of bank branding.
Financial institutions must narrow their focus and differentiate products and services. The essence of strategy is choosing what NOT to do.
It's scary how many marketers think they effectively tell their brand's story, because research suggests otherwise.
Customer-inspired institutions strengthen relationships — and their bottom line — by baking empathy into every product, service and experience.
Pioneer Bank wants to reinvent itself as a digital trailblazer while keeping one foot firmly planted in the brick and mortar channel.
In retail banking, your brand is defined by your experience. So who's job is it to create the brand you need? In a word: Everyone's.