Branding Archive

roi_of_brand

The ROI of Branding in Banking

An excerpt from the opening remarks at The Forum 2014: The connections between consumers' brains, Neanderthal Man, and brand differentiation.

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4 Ways to Make Your Brand as Cool as Umpqua Bank

Lani Hayward, EVP of Creative Strategies, reveals the key components of Umpqua's success at the Forum 2014 in Las Vegas.

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Why Most Banks Waste Their Time On ‘Branding’

Do you confuse "brand building" with "bank building?" Slick logos and pretty fonts aren’t enough to build a powerful brand.

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What Banks Can Learn About Branding From Nike’s Air Jordan

To reach consumers, many financial institutions will either scream at people or try to totally reinvent themselves. But there's another way.

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Notably Quotable: The ROI of Branding

Here's how nine marketing experts in the banking industry defined the ROI of branding, and how they think it can be calculated.

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20-Point Branding & Strategic Marketing Self-Assessment

Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find out.

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santander

Insight to Impact: 3 Lessons Consumers Taught Us about Santander

Introducing the Santander brand to the US market brought Kathy Klingler closer to her customers than ever before. Here is her story.

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4 Ways Financial Institutions Can Build a Brand-Driven Internal Culture

Here are four things marketing can do to help boost the internal culture at their financial institution.

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The Art of Brand Alignment in Banking

Bank and credit union marketers can't do it alone. To build your brand, it's critical you get everyone and everything to coalesce around a consistent, integrated strategy.

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The Road to BlueShore Financial: A 10-Year Brand Transformation

The story behind a once frumpy and listless credit union, and how they became one of the most innovative premium boutique financial brands in North America.

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Banking Brands, Digital Media and Sloganitis

Traditional banking has relied on personal contact and convenient locations. Digital media threaten to render both moot. What’s a bank marketer to do?

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Credit Union Launches New Brand, Becomes Bridge Credit Union

Bridge Credit Union may only have 7,883 members and $43 million in assets, but you'd never know that looking at their new brand identity.

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The Power of Brand Management

Does brand management really pay off for banks and credit unions? Or is branding just an empty and abstract concept propagated by consultants?

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3 Buzzworthy Ways Hello Bank Built a Breakthrough Brand

Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.

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9 Beautiful Integrated Brand Identities from Retail Banks

Here are 9 excellent examples from the banking industry showing you what a strong, strategic, consistent, integrated brand identity should look like.

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How a Small Credit Union Transformed Its Frumpy Image Overnight

Take a look at how a tiny $15 million credit union updated its brand identity from basic and boring to slick and sophisticated.

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Is Your Financial Institution Any Different? Probably Not…

Behaviors -- not slogans -- are what truly differentiate banks and credit unions.

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Webinar: 5 Ways To Avoid A Financial Branding Death Spiral

Learn how to spot the signs of a branding tailspin so you can pull out before your bank or credit union crashes and burns.

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big_brands

11 Tips For Building A World-Class Brand Identity

By examining new visual identities launched by 8 different banks and credit unions, The Financial Brand reveals 11 proven brand-building principles.

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Who Are You Really Competing Against?

It sounds like an easy question. But few financial institutions really tackle the subject and break it down. Here’s a new way to define your competitors.

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