Branding Archive

tangerine_logo

New Brand for Major Banking Powerhouse Is Tangy Delicious

After a larger rival acquired ING Direct Canada, skeptics feared the über popular brand was doomed. Looks like they'll have to eat their words.

More

field_and_main

Unbanking With a New ‘Craft’ Brand

Two merging institutions hope to evoke ‘modern craft banking’ with a new brand and a name that busts industry conventions: Field & Main.

More

brand_personality

Financial Institutions Lack ‘Personality’ in Social Channels

Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.

More

red_apple_differentiation_bigstock

Avoiding Digital Banking Parity

The need for a differentiated digital experience has never been greater for banks or credit unions looking to gain market share.

More

logo_evolution

Is Your Institution’s Logo Overdue for an Overhaul?

It's easy for financial brands to get stuck in their ways. But look at what the best brands are doing and you may realize your organization's is long overdue for its latest overhaul.

More

kiwibank_icon

Breakthrough Brand Spotlight: The Kiwibank Brand Identity

A massive photo tour of the Kiwibank brand with over 30 images. Take a look and see why this is one of The Financial Brand's favorites.

More

digital_branding

The Importance & Impact of a Digital Presence on Banking Brands

As banking goes digital, banks and credit unions have a chance to reinvent themselves. After all, you can be anyone online. — a fresh start.

More

10_banking_brands_to_watch

10 More of the Best Banking Brands to Watch

Here is another collection of awesome and inspiring financial brands that both banks and credit unions can learn from.

More

frost_bank_teaser_icon

Frost Bank: One of the Most Beautiful Brand Identities in the Banking World

Frost has one of the coolest brand identities in banking. Enjoy this huge visual gallery with over 17 ideas that will leave you inspired.

More

roi_of_brand

The ROI of Branding in Banking

An excerpt from the opening remarks at The Forum 2014: The connections between consumers' brains, Neanderthal Man, and brand differentiation.

More

umpqua_bank

4 Ways to Make Your Brand as Cool as Umpqua Bank

Lani Hayward, EVP of Creative Strategies, reveals the key components of Umpqua's success at the Forum 2014 in Las Vegas.

More

lipstick_pig

Why Most Banks Waste Their Time On ‘Branding’

Do you confuse "brand building" with "bank building?" Slick logos and pretty fonts aren’t enough to build a powerful brand.

More

jumpman

What Banks Can Learn About Branding From Nike’s Air Jordan

To reach consumers, many financial institutions will either scream at people or try to totally reinvent themselves. But there's another way.

More

quote_icon

Notably Quotable: The ROI of Branding

Here's how nine marketing experts in the banking industry defined the ROI of branding, and how they think it can be calculated.

More

branding_pop_quiz

20-Point Branding & Strategic Marketing Self-Assessment

Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find out.

More

santander

Insight to Impact: 3 Lessons Consumers Taught Us about Santander

Introducing the Santander brand to the US market brought Kathy Klingler closer to her customers than ever before. Here is her story.

More

four_steps

4 Ways Financial Institutions Can Build a Brand-Driven Internal Culture

Here are four things marketing can do to help boost the internal culture at their financial institution.

More

brand_alignment

The Art of Brand Alignment in Banking

Bank and credit union marketers can't do it alone. To build your brand, it's critical you get everyone and everything to coalesce around a consistent, integrated strategy.

More

blueshore_financial

The Road to BlueShore Financial: A 10-Year Brand Transformation

The story behind a once frumpy and listless credit union, and how they became one of the most innovative premium boutique financial brands in North America.

More

banking_brands_digital_media_slogans

Banking Brands, Digital Media and Sloganitis

Traditional banking has relied on personal contact and convenient locations. Digital media threaten to render both moot. What’s a bank marketer to do?

More