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Branding Strategy

bank_brand_love

Can Consumers Really Love Their Bank?

Consumers' feelings dictate brand preference and loyalty. Here's proof that consumers can connect with banking providers on a deep, emotional level.

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targeting

The Importance of Narrow Focus and Differentiation

Financial institutions must narrow their focus and differentiate products and services. The essence of strategy is choosing what NOT to do.

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How Good Are You At Telling Your Bank’s Brand Story?

It's scary how many marketers think they effectively tell their brand's story, because research suggests otherwise.

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5 Keys to Consumers’ Hearts That Banking Brands Need

Customer-inspired institutions strengthen relationships — and their bottom line — by baking empathy into every product, service and experience.

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5 Brand-Building Tips for Banks and Credit Unions

What should financial brand managers do to find success? Here are five tips from the eBook, “30 Ideas to Build & Live Your Brand."

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The 11 Cs of Breakthrough Financial Brands

Here's everything you need to build, grow and sustain a truly breakthrough brand in retail banking.

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The Simplicity Revolution in Banking

Financial institutions need to build their innovation strategy completely around making banking easier and saving people time.

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head_scratcher

Is It Time For You to Rebrand?

What’s the biggest warning sign it’s time for a financial institution to rebrand? Here are 8 perspectives from around the banking industry.

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Bank Wrestles With Bricks and Clicks in New Brand Strategy

Pioneer Bank wants to reinvent itself as a digital trailblazer while keeping one foot firmly planted in the brick and mortar channel.

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umpqua_bank

The Umpqua Bank Strategy

Umpqua went from $140 million to $25 billion in just over a decade. Here's how they became one of the financial industry's best brands.

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So Who’s Responsible For Building Your Bank’s Brand?

In retail banking, your brand is defined by your experience. So who's job is it to create the brand you need? In a word: Everyone's.

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field_and_main

Unbanking With a New ‘Craft’ Brand

Two merging institutions hope to evoke ‘modern craft banking’ with a new brand and a name that busts industry conventions: Field & Main.

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Financial Institutions Lack ‘Personality’ in Social Channels

Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.

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Is Your Institution’s Logo Overdue for an Overhaul?

It's easy for financial brands to get stuck in their ways. But look at what the best brands are doing and you may realize your organization's is long overdue for its latest overhaul.

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digital_branding

The Importance & Impact of a Digital Presence on Banking Brands

As banking goes digital, banks and credit unions have a chance to reinvent themselves. After all, you can be anyone online. — a fresh start.

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10 More of the Best Banking Brands to Watch

Here is a collection of awesome and inspiring financial brands that both banks and credit unions can learn from.

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roi_of_brand

The ROI of Branding in Banking

An excerpt from the opening remarks at The Forum 2014: The connections between consumers' brains, Neanderthal Man, and brand differentiation.

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umpqua_bank

4 Ways to Make Your Brand as Cool as Umpqua Bank

Lani Hayward, EVP of Creative Strategies, reveals the key components of Umpqua's success at the Forum 2014 in Las Vegas.

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lipstick_pig

Why Most Banks Waste Their Time On ‘Branding’

Do you confuse "brand building" with "bank building?" Slick logos and pretty fonts aren’t enough to build a powerful brand.

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What Banks Can Learn About Branding From Nike’s Air Jordan

To reach consumers, many financial institutions will either scream at people or try to totally reinvent themselves. But there's another way.

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