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360 View | Growing Local Banks in the Millennial Market

Top 100 Most Active Retail Financial Institutions On Twitter

Here are the top 100 most active banks and credit unions on Twitter ranked by the number of all-time tweets sent. If you think your bank or credit union should be listed and it isn’t, click here.

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Rank Financial Institution Type Area Tweets
Sent
Most Tweets Sent
(Last 90 Days)
New Followers
(Last 90 Days)
1 FNB Bank SA 122,685 21,234 6,378
2 SunTrust Bank USA 41,535 2,958 283
3 TD Bank Bank USA 35,339 3,404 2,210
4 Lloyds TSB Bank UK 27,113 7,121 3,147
5 Nedbank Bank SA 22,948 5,620 2,216
6 Barclays Bank UK 22,123 7,718 3,409
7 Standard Bank Bank SA 21,108 1,616 2,135
8 TD Canada Bank CAN 17,353 2,661 3,080
9 Oklahoma Employees CU USA 16,433 555 96
10 Ally Bank Bank USA 16,294 1,412 1,433
11 Bank of the
Philippine Islands
Bank PH 14,166 3,966 3,006
12 ICICI Bank Bank IN 13,571 1,484 1,093
13 DBS Bank SG 12,698 3,728 47
14 HSBC Bank UK 12,416 5,511 1,122
15 NAB Bank AUS 12,358 1,893 1,994
16 Regions Bank USA 12,186 2,452 924
17 ASB Bank AUS 10,715 815 1,044
18 BNZ Bank NZ 10,655 788 713
19 Absa Bank SA 10,418 4,450 3,701
20 GT Bank Bank NIG 10,302 4,321 10,805
21 ING Direct Bank CAN 9,588 887 541
22 Commonwealth Bank AUS 9,107 2,532 3,364
23 State Bank of Wynnewood Bank USA 8,399 395 41
24 RBS Citizens Bank USA 8,226 1,208 1,375
25 Citizens Bank (PA) Bank USA 8,221 1,241 1,437
26 Westpac Bank AUS 7,954 1,089 1,386
27 HDFC Bank IN 7,350 291 517
28 Citi Bank USA 7,305 400 21,435
29 OnPoint CU USA 7,178 704 476
30 My Community (TX) CU USA 7,068 810 16
31 Servus CU CAN 6,959 406 153
32 Capital One 360 Bank USA 6,840 492 693
33 South Carolina CU USA 6,713 257 64
34 RBS Bank UK 6,619 1,791 345
35 Silicon Valley Bank Bank USA 6,171 1,205 1,115
36 North Shore Bank Bank USA 6,154 356 129
37 Vancity CU CAN 6,043 1,090 798
38 Virgin Money Bank UK 5,748 832 1,413
39 UBank Bank AUS 5,349 425 278
40 Kotak Mahindra Bank IN 5,305 967 20,878
41 OCBC Bank SG 5,197 384 121
42 BBVA Compass Bank USA 5,135 569 568
43 Randolph-Brooks CU USA 5,080 489 229
44 ANZ Bank AUS 5,066 746 1,323
45 Union First Market Bank USA 5,031 324 126
46 Spokane Teachers CU USA 4,937 273 219
47 First Direct Bank UK 4,882 2,048 329
48 Capitec Bank SA 4,855 724 915
49 Lake Trust CU USA 4,804 340 56
50 Vantage (MS) CU USA 4,765 2,502 92

Social Media Explorer

Rank Financial Institution Type Area Tweets
Sent
Most Tweets Sent
(Last 90 Days)
New Followers
(Last 90 Days)
51 Bank of Hawaii Bank USA 4,753 287 291
52 Bank of Montreal Bank CAN 4,745 591 1,045
53 Nationwide Building Society CU UK 4692 0 0
54 Educators (WI) CU USA 4,217 158 76
55 TDECU CU USA 4,194 537 181
56 Bremer Bank Bank USA 4,175 507 155
57 Salal CU USA 4,109 99 93
58 Bank of Melbourne Bank AUS 4,106 282 227
59 U. T. CU USA 4,082 253 47
60 Bankwest Bank AUS 3,775 499 421
61 Co-Operatiive Bank Bank UK 3,635 341 1,187
62 Triangle (NH) CU USA 3,515 2,469 3,069
63 Coutts Bank UK 3,511 447 830
64 Allegiance CU USA 3,499 404 75
65 Umpqua Bank USA 3,488 194 204
66 Advantis CU USA 3,480 127 73
67 Community America CU USA 3,456 261 59
68 Webster Bank USA 3,447 392 378
69 Capital One Bank USA 3,410 2,078 6,440
70 Kiwibank Bank NZ 3,373 342 272
71 Ulster Bank IE 3,366 934 482
72 First Commerce CU USA 3,219 114 38
73 CIBC Bank CAN 3,203 1,830 1,301
74 RaboDirect Bank IE 3,189 635 1,018
75 South Carolina CU USA 3,189 184 35
76 Santander Bank UK 3,136 1,218 283
77 Wema Bank NIG 3,136 38 684
78 Forest Area CU USA 3,135 4 47
79 Bellco (CO) CU USA 2,915 291 286
80 Desert Schools CU USA 2,898 167 55
81 Prospera CU USA 2,862 95 49
82 Queenslanders CU AUS 2,852 152 12
83 Michigan State University CU USA 2,842 114 193
84 A+ CU USA 2,822 27 41
85 Wells Fargo Bank USA 2,806 457 7,399
86 PNC Bank USA 2,788 200 1,038
87 Finance Center CU USA 2,750 229 161
88 Bank of Ireland Bank IE 2,658 804 513
89 Premier Members CU USA 2,613 109 160
90 Aloha CU USA 2,578 107 114
91 Milford Bank USA 2,554 163 30
92 United Bank for Africa Bank NIG 2,544 88 116
93 Michigan First CU USA 2,529 265 64
94 Huntington Bank USA 2,505 456 270
95 Evolve CU USA 2,470 1,320 247
96 Thrivent CU USA 2,455 469 1,809
97 MB Financial Bank USA 2,446 268 76
98 RBC Bank CAN 2,424 475 1,499
99 Universal 1 CU USA 2,414 0 1
100 Navy CU USA 2,411 652 5,490

Note: All data covers Twitter activity through April, May and June 2013.

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