How COVID-19 Permanently Changed American’s Financial Habits
America sought a digital port in a viral storm and found it in digital banking and fintech apps. Now it wants better CX and antifraud. Read More
Article Archive: Coronavirus
The Financial Brand’s library of articles concerning the impact of the COVID-19 pandemic on the banking industry.
Despite Pandemic, Clicks Without Bricks Is Not Banking’s Sole Future
The human element remains essential to serving businesses and consumers but institutions must get smarter at blending people and tech.. Read More
Gen Z, Millennials and COVID Fueling Rise in Hybrid Credit Card Alternatives
It's both a payment and lending challenge — banks must match fintechs' point of sale 'buy now, pay later' service or they'll lose. Read More
Digital-First Banking Doesn’t Mean Chasing Every Fintech Innovation
This digital pioneer goes branchless but says no to partnerships with Google & Alexa voice banking. Listening to what consumers want is. Read More
Will Banking Executives Ever Return to the Office?
Temporary steps could become a permanent transition to a flexible work setup, and impact financial institutions' competitive. Read More
Impending Credit Crisis: How Banks and Credit Unions Must Prepare
The COVID-19 recession will get worse before it gets better, but lenders must be sure their own actions don't trigger. Read More
Lessons Lenders Must Learn from the Paycheck Protection Program
This COVID-19 stimulus program demanded speed from government agencies and banks. How can financial institutions build on those. Read More
More Consumers Prefer Contactless Payments for Pandemic Purchases
Contactless cards and digital wallets gain more consumer interest due to COVID-19 fears, but growth should continue as familiarity. Read More
Expect a Post-COVID Spike in Consumers Switching Banking Providers
New data shows the pandemic will cause customer churn to explode as people switch institutions to reduce fees and increase interest. Read More
Six Crisis Communication Blunders Financial Institutions Must Stop
COVID-19 exposed shortcomings in customer and employee communications, leading to a loss of confidence. The experience provides key. Read More
Financial Marketers Moving Mobile Ads to the Front Burner
Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing. Read More
As COVID-19 Favors Drive-Up Banking, Renovations Should Include ITMs
As the pandemic lingers on, banks and credit unions should put interactive video teller machines (ITMs) in their drive-through. Read More
Banks and Credit Unions Must Take Digital IDs Seriously Now
Rising use of mobile and online channels for everything makes it critical financial institutions take the lead on digital identity. Read More
What Big Techs Like Apple Can Teach Banks About Brand Loyalty
The pandemic emphasizes the need for financial institutions to build better bridges to consumers by doing more to improve their. Read More
Digital Mindset Gets Your Bank Current — Digital Tech Puts It Ahead
The new normal demands a digital-first approach for banks and credit unions looking to grow amid uncertainty. Has your culture caught. Read More
Consumer Frustration With Banking Apps and Mobile CX Lingers
Mobile banking leaves much room for improvement. Consumers hoping for the 'Netflix of banking' are often disappointed. Here's how to ace. Read More
5 Critical Economic Trends for Financial Marketers
The escalating impact of the coronavirus pandemic, plus other economic trends, will challenge bank and credit union marketers for. Read More
Greater Acceptance of AI Translates to Lower Satisfaction Levels
Consumers expect more benefits than they're getting from the technology. Key for financial institutions is to humanize the AI. Read More
The Right Balance of Digital vs. Physical Banking Channels Post-COVID
Banks and credit unions balance digital solutions with physical locations, using remote technologies to enhance both.. Read More
Digital Channels Critical to Financial Marketers in the COVID Economy
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay. Read More
COVID Crushing Millennial Finances — What Bankers Need to Know
Financial leaders must consider Millennials as multiple segments and not only offer useful content, but design products to their. Read More
How To Reboot Bank & Credit Union Plans Shredded By COVID-19
Moving financial institutions into the 'new normal' means building on what still works from the 'old normal' and adopting coronavirus lessons.. Read More
5 Tips to Improve Customer Onboarding for the ‘Next Normal’
How financial institution customer onboarding needs to change to drive client acquisition and loyalty in a socially distanced world.. Read More