Article Archive: Coronavirus

The Financial Brand’s library of articles concerning the impact of the COVID-19 pandemic on the banking industry.

Global pandemic has exposed major weaknesses in the ability for many financial institutions to support digital banking products and. Read More

Traditional banks and credit unions, thrust into a nearly branchless role by coronavirus shutdowns, can learn from new J.D. Power. Read More

Pew takes a read on job impact on U.S. families. How to manage contact center overload. Credit union branch impact. A pandemic brand. Read More

Coronavirus atmosphere demands fresh ideas on what bank and credit union marketing should be doing, and judgment for what it shouldn't.. Read More

Now is not the time for banks and credit unions to push products. A veteran marketer says 'selling' must yield to. Read More

Now is the time for financial institutions to respond with financial wellness strategies that will assist households impacted by. Read More

Given the financial impact of coronavirus, will the banking industry remain as committed to digital transformation as it was before the. Read More

Banking is essential, but going to a branch should not be. Even before COVID-19, digital account opening was climbing. Now it's a. Read More

Innovative and paying attractive rates, neobanks have depended on investors to subsidize unprofitable operations. The party is. Read More

Major changes will confront bank and credit union leaders in the near future, including need for efficiency, advisory, and universal. Read More

Making virtual contact with 1 or 100 via video platforms can help connect financial institutions to their markets with no coronavirus. Read More

Home lending gets pushed and pulled. Brands move dollars to different channels. Credit union awards local gift certificates on. Read More

With branch access limited and customer questions swelling, mobile chat with the bank's personal bankers has jumped. Read More

Third and biggest federal aid package — so far — provides ease for consumer, business and mortgage borrowers & help to banks & credit. Read More

Meet consumers' cash flow crunch. Contending with work-from-home challenges. Small banks' offer relief in the form of. Read More

Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine. Read More

Interest in live video banking was warming up prior to coronavirus. Now it's hotter as the technology is used as a branch. Read More

Appointment scheduling apps have come into their own as banks and credit unions seek to manage limited branch visits during COVID-19. Read More

Impact on sports sponsorships. How to handle the video pivot. Q&A from the FDIC. Planning for a world after. Read More

Zero or low-rate emergency loans, skip-payments, loan forbearance among aids financial institutions are offering to. Read More

The ramifications and difficulties of coping with COVID-19, if handled well, could assist banking to rebuild trust. Marketing's role is. Read More

Financial institutions are key to helping this vital sector of the economy, and speed is imperative now. Here's what some are. Read More

The coronavirus outbreak provides an opportunity for financial marketers to think long-term around brand building and targeted solution. Read More