The Best Buzzworthy Tweets From ABA’s Bank Marketing Conference
For three days in mid September, 494 financial marketers gathered in San Antonio for the American Bankers Association's annual marketing conference. 38% of them were tapping away on Twitter while they were there. Here's a selection of salient and noteworthy tweets, hand selected by The Financial Brand.
Banks first need to take advantage of the #data they have before focusing on #bigdata #ABAMKTG
— Matt Wilcox (@mattwilcoxpro) September 24, 2013
Things exhibitors told me at #ABAMktg conf 3: 60%-70% of customers will opt in to receiving email fm their bank.. if you ask.
— Jeff Marsico (@JeffMarsico) September 24, 2013
"16% of CMO's believe they need to build their aptitude in social media to be successful." #ABAMKTG
Source: IBM CMO Study 9/2013— MattAndresen (@MattAndresen) September 24, 2013
Only 16% of CMOs think they need to brush up on their social media skills? And what about the other 84%?
Neil Hiltz of Facebook: Be a people-first business with a digital and mobile-first marketing strategy. #ABAMKTG
— Capital Performance Group (@CPG_DC) September 23, 2013
8% of USAA product sales come from mobile. Wow! Perhaps because users are looking at their smart phones 150 times per day. #ABAMKTG
— Amber Farley (@amberfarley) September 24, 2013
"We have the most powerful 1:1 marketing tool that's ever been invented and it's in the palm of our hand." @neffhudson #ABAMKTG #abamktg
— Jim Marous 💯 (@JimMarous) September 24, 2013
Tired of hearing about "mobile"? Usage is soaring and you are going to hear more. @neffhudson #ABAMKTG
— Kiosk & Display (@KioskandDisplay) September 24, 2013
When asked how many people in room of bankers were familiar with #Vine less than 20% raised hands | Good or bad? #abamktg
— Jim Marous 💯 (@JimMarous) September 23, 2013
Tis better to have known and not cared about Vine.com than to never have known about Vine at all.
@abamarketing Industry projections 2014: mobile banking = 12.5%; branch = 15%; contact center = 10%; ATM = 15%; online = 48% #abamktg
— C Thomas (Tom) Smith (@ctsmithiii) September 24, 2013
So since Facebook guy says FB ads reach 89% correct target, been watching my ads. Today: Burberry Brit Rythm perfume. What? #ABAMktg
— Jeff Marsico (@JeffMarsico) September 24, 2013
Maybe Facebook knows that Jeff’s wife @shannonmarsico has been looking at Burberry Brit Rythm perfume… or is likely to be interested in the product?
"Today's innovations become tomorrow's table stakes" #ABAMKTG
— Eunice Sol (@Eunice_Sol1) September 24, 2013
The ROI of social media is that your business will be around in 5 years. #ABAMKTG
— MattAndresen (@MattAndresen) September 23, 2013
Didn't make it to #ABAMKTG? Me either. Scheduling conflicts. So let's book our trip now to Orlando, FL for next year's conference 9/7-9/2014
— Jim Perry (@mi_jim) September 25, 2013
