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Newport News Shipbuilding Employees Credit Union Becomes ‘BayPort’

By Jeffry Pilcher

Published on November 22nd, 2007 in Marketing Strategies

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Virginia state law says credit unions are to hold a member vote where new names need to be approved by a simple majority. Newport News Shipbuilding Employees Credit Union decided to keep the old name and get a DBA for BayPort instead.

BayPort’s president and CEO, George R. Dudley Jr., said the credit union’s roster of 97,500 members included only 15,500 who were affiliated with Northrop Grumman Newport News shipyard.

Weber Marketing Group helped the credit union make the change. Read their full press release here.

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