The Financial Brand

Newport News Shipbuilding Employees Credit Union Becomes ‘BayPort’

By Jeffry Pilcher

Published on November 22nd, 2007 in Marketing Strategies

Virginia state law says credit unions are to hold a member vote where new names need to be approved by a simple majority. Newport News Shipbuilding Employees Credit Union decided to keep the old name and get a DBA for BayPort instead.

BayPort’s president and CEO, George R. Dudley Jr., said the credit union’s roster of 97,500 members included only 15,500 who were affiliated with Northrop Grumman Newport News shipyard.

Weber Marketing Group helped the credit union make the change. Read their full press release here.

-- Article continued below --

The Financial Brand is your premier destination for comprehensive insights in the financial services sector. With our in-depth articles, webinars, reports and research, we keep banking executives up-to-date with the latest trends, growth strategies, and technological advancements that are transforming the industry today.

THE FINANCIAL BRAND
© 2025 The Financial Brand. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of The Financial Brand.