Online Version: https://financialbrand.com/news/bank-marketing/cuna-credit-union-marketing-diamond-winners-51482
The Best of Credit Union Marketing: Cool, Classy & Creative
The Diamond Awards are like the Oscars of the credit union industry. The 2015 winners were announced at CUNA's annual conference for marketing and business development professionals in March. Here are a dozen of The Financial Brand's favorites.
Published on April 21st, 2015 in Marketing Strategies
This year’s CUNA Diamond Awards competition received 1,055 entries. Six credit unions won Best of Show Awards, 88 won Category’s Best Awards and 236 won Diamond Awards. Gesa Credit Union was awarded the Diamond Best of Show Award, the highest honor. Y
Gesa Credit Union – Testimonial Campaign
Gesa won for their testimonial-based marketing campaign, My Gesa Story. In eight emotional videos, real-life members explain — in their own words — Gesa’s important role in reaching their goals of owning a house, going to school, starting a business and pursuing their dreams. The campaign ran in print, digital, radio and TV.
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Zeal Credit Union – Rebranding & Name Change
City & County Credit Union – Black Friday Survival Kit
New Logos for Assorted Credit Unions
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FAA Credit Union – Credit Score Direct Mail
Arrowhead Credit Union – Holiday Loan Promo Email Campaign
Horizon Credit Union – Online Statements Campaign
Card Designs for Various Credit Union
Premier Members FCU – Annual Report
