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Credit Union Times Recaps 2007 Name Changes

By Jeffry Pilcher

Published on January 6th, 2008 in Marketing Strategies

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From the Credit Union Times:

  • Credit Union Central Falls became ‘Navigant‘
  • Honolulu City & County Employees FCU became ‘Aloha Pacific‘
  • Colorado State Employees Credit Union became ‘Credit Union of Colorado‘
  • MacDill FCU became ‘Grow Financial FCU‘
  • BCBSM Federal Credit Union became ‘Bluestone FCU‘
  • WCTA Federal Credit Union became ‘Reliant‘
  • Searles Lake Community Federal Credit Union became ‘Desert Valleys‘
  • Bayer Federal Credit Union became ‘Inova‘
  • Georgia Telco Credit Union became ‘Georgia’s Own CU‘
  • Vantage Financial Credit Union became ‘Reward One CU‘
  • EMSBLA Credit Union became ‘Empower‘
  • BN West Credit Union became ‘MilePost‘

They missed a few that we caught here at The Financial Brand:

  • Pittsburgh Teachers Credit Union became ‘Riverset‘
  • Newport News Shipbuilding Employees Credit Union became ‘BayPort‘
  • St. Charles Borromeo FCU became ‘Unity Catholic‘
  • Brunswick Employees became ‘Port City Credit Union‘
  • Georgia Pacific Toledo Employees FCU became ‘Pacific Spruce‘

That’s at least 17. There’s probably at least a dozen more that went unnoticed and/or unreported. As of August 2007, CUES was reporting 21 name changes. This compares with 92 in 2005, and 48 in 2006.

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