Online Version: https://thefinancialbrand.com/news/bank-marketing/baby-boomer-generation-financial-demographics-24143
Infographic: The Economics of Baby Boomers
Published on May 17th, 2012 in Marketing Strategies
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There are two times more Baby Boomers than there are Gen Xers, and they earn 47% of all income in the U.S. It’s important to understand this key demographic target and what they are looking for as they prepare for retirement.
Source: Courtesy of Truaxis, a leading provider of statement rewards programs for financial institutions.
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