The Financial Brand

Infographic: The Economics of Baby Boomers

By Jeffry Pilcher

Published on May 17th, 2012 in Marketing Strategies

There are two times more Baby Boomers than there are Gen Xers, and they earn 47% of all income in the U.S. It’s important to understand this key demographic target and what they are looking for as they prepare for retirement.


Source: Courtesy of Truaxis, a leading provider of statement rewards programs for financial institutions.

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