Infographic: Anatomy of Bank & Credit Union Marketing Departments

Codigo surveyed over 250 banks and credit unions across the United States. Banks accounted for 45% of the respondents in the study, while credit unions represented 55%. Seven out of 10 of responding institutions fell in the range of $250 million to $5 billion in assets, and had anywhere between five and 50 branch locations. The average responding institution reported roughly $1.2 billion in assets and 12 branches. Download the report today and see how your institution compares with the rest of the industry.