Illuminating Insights in Digital-First Banking
Welcome to your gateway to digital-first banking. Discover the latest trends, insights and opportunities designed to empower you in better serving your communities. Explore articles and resources to help you reimagine banking, prioritizing your users’ experiences whether they engage with you in person or digitally.
Featured Articles

How the Role of the Branch is Being Reimagined
Bank branches aren’t disappearing, but the are evolving into hybrid spaces where technology and human expertise blend to create meaningful financial relationships.

How Regional Credit Unions Can Win the Personalization Race
A Utah credit union executive explains how focusing on member life goals rather than products creates lasting relationships.

The Two Biggest Ways Customer Communications Will Change in 2025
Banks and financial institutions must weather this evolution changes quickly and anticipate customer expectations — or risk losing customers to more agile competitors.

Gen Z is 30% More Likely to Open a New Savings Account — What’s Driving Their Choices?
Gen Z is emerging as a savings-savvy financial powerhouse. What factors are influencing their decision-making processes when it comes to choosing how — and where — to save?

What It Takes for Financial Websites to Punch Above Their Weight
From TikTok to AI, modern banking websites must evolve beyond basic service portals. Learn how financial institutions can transform their sites into powerful lead generators.

Move Beyond Traditional Marketing to Embrace AI-Driven Personalization
Consumers expect contextual personalization across channels and in real-time. Olly Downs from Curinos discusses the opportunities and challenges of direct engagement.
Additional Resources

How 3 unique financial institutions approach continuous transformation
Every bank and credit union measures success differently. And how they approach their digital transformation journeys may also be unique.

Customer Loyalty Hinges on Both Digital and Physical Experiences
Consumers are losing trust in their banks, forcing financial institutions to rethink how they balance digital innovation with maintaining the in-branch experience.

Going Solo: Self-Service Catches on Across Retail and Banking
The rise of self-service technologies is transforming consumer experiences across retail and banking, fueling both convenience and controversy.

Embracing a holistic customer experience: Banking trends in 2024
Persisting economic turbulence, paper-thin margins and a battle for deposits have created a challenging first half of 2024 for financial institutions.

Solving the Personalization Dilemma: Converging Technology and Personal Service
Implementing strategic technologies can help banks focus on personalizing their customers’ experiences.

Personalization In Account Opening: How Technology And Personal Service Can Coexist
When properly used, cross-sell features in the account opening process can strengthen banking interactions.