Illuminating Insights in Digital-First Banking

Welcome to your gateway to digital-first banking. Discover the latest trends, insights and opportunities designed to empower you in better serving your communities. Explore articles and resources to help you reimagine banking, prioritizing your users’ experiences whether they engage with you in person or digitally.

Featured Articles

How the Role of the Branch is Being Reimagined

How the Role of the Branch is Being Reimagined

Article

How Regional Credit Unions Can Win the Personalization Race

How Regional Credit Unions Can Win the Personalization Race

Article

The Two Biggest Ways Customer Communications Will Change in 2025

The Two Biggest Ways Customer Communications Will Change in 2025

Article

Gen Z is 30 More Likely to Open a New Savings Account What s Driving Their Choices

Gen Z is 30% More Likely to Open a New Savings Account — What’s Driving Their Choices?

Article

What It Takes for Financial Websites to Punch Above Their Weight

What It Takes for Financial Websites to Punch Above Their Weight

Article

Move Beyond Traditional Marketing to Embrace AI Driven Personalization

Move Beyond Traditional Marketing to Embrace AI-Driven Personalization

Article

Additional Resources

How 3 unique financial institutions approach continuous transformation

How 3 unique financial institutions approach continuous transformation

Customer Loyalty Hinges on Both Digital and Physical Experiences

Customer Loyalty Hinges on Both Digital and Physical Experiences

Going Solo Self Service Catches on Across Retail and Banking

Going Solo: Self-Service Catches on Across Retail and Banking

Embracing a holistic customer experience Banking trends in 2024

Embracing a holistic customer experience: Banking trends in 2024

Solving the Personalization Dilemma Converging Technology and Personal Service

Solving the Personalization Dilemma: Converging Technology and Personal Service

Personalization In Account Opening How Technology And Personal Service Can Coexist

Personalization In Account Opening: How Technology And Personal Service Can Coexist

The Financial Brand is your premier destination for comprehensive insights in the financial services sector. With our in-depth articles, webinars, reports and research, we keep banking executives up-to-date with the latest trends, growth strategies, and technological advancements that are transforming the industry today.

© 2025 The Financial Brand. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of The Financial Brand.