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The Engagement Myth: Why Banking Apps Can’t Do It All
Engagement is stalling despite rising digital investment. Bank and credit union marketers must rethink where engagement happens — or risk wasting budget and missing growth opportunities.
This webinar explains why engagement can’t be fixed inside the banking app — and why continuing to try risks wasted spend and stalled growth.
Attendees will learn how to rethink the app as a transaction engine, then extend engagement beyond it using open banking and AI-driven environments that meet customers where they actually have time and attention.
In this webinar, banking executives will learn:
- Why digital banking apps are structurally optimized for transactions, not engagement.
- How behavioral limits cap engagement—regardless of new features or personalization.
- Where meaningful engagement actually works, and why it must live outside the app.
- How open banking enables secure, permissioned engagement beyond core channels.
- Why AI-driven environments are emerging as the next frontier for financial guidance.
Meet the Experts:
- Mark Rowan, CTO at Credit Union of Colorado
- Jenn Underwood, Product Specialist at Fingoal
- Mitch Rosenbaum, SVP of Innovation at Tyfone