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Why Financial Education in Banking Matters Now More Than Ever

The majority of American consumers do not have enough money saved to cover an emergency expense.


Between the health implications of COVID-19, concerns over social distancing, and the emergency savings crisis, American consumers today are facing mounting hardships. But beneath the headlines lies a shocking statistic: the majority of American consumers do not have enough money saved to cover an emergency expense.

Join Southern Bank and EVERFI for a webinar unpacking the emergency savings crisis and sharing how financial institutions that incorporate more financial education into their daily marketing plans might be able to help guide consumers in this time of need, and better prepare the next generation for whatever lies ahead.

Key Takeaways:

  • How banks and credit unions should be responding to the current financial crisis
  • Why financial institutions should expand their thinking on financial education
  • How Southern Bank finds success promoting their consumer financial education programs
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