What The Commercial Customer Journey Should Look Like in Banking
Please join Coy Joyner from Q2 as he present approaches to differentiate your commercial customer journey with superior digital financial experiences.
First, the digital giants set the bar on customer experience for consumers. Consumer expectations quickly transferred to business user expectations. Today, the repercussions of COVID-19 are making digital engagement the dominant engagement model. During this time of extraordinary disruption, financial institutions are at risk of falling below the bar as fintechs and accounting software and ERP vendors continue to invest heavily in their digital experience. Underperformance, however, can be readily avoided.
To learn more about how FIs can build sustainable digital relationships from the initial sales contact through service onboarding, ongoing support, and contextual cross selling, please join Coy Joyner from Q2 as he presents approaches to differentiate your commercial consumer journey with superior digital financial experiences.
Key Takeaways:
- What problems do financial institutions face attracting and serving commercial target audiences?
- How can banks and credit unions better sell and onboard commercial prospects in their markets?
- What is required to deliver meaningful commercial consumer journeys?
- How can banking providers engage and grow existing commercial relationship share of wallet?
