Reaching the Digital Consumer: Strategies for Fragmented Digital Journeys in Banking & Financial Services
Gain insights into understanding key audiences and journeys, assessing shelf-space opportunities, and optimizing presence in this webinar from iQuanti.
In today’s digital world, user journeys are more fragmented, creating challenges for banking and financial services marketers. As consumers engage with multiple platforms and content types, guiding them through a unified journey requires innovative strategies.
Watch Aditya Saxena—Senior Vice President, Head of Solutions & Consulting at iQuanti and Amy Radin, Executive Advisor and Lecturer at Columbia University, in this on-demand webinar where they share insights on evolution of multi-platform digital consumer journeys and implications for marketing strategy. They also explore product discovery options and the importance of creating brand presence across digital touchpoints.
Gain insights into understanding key audiences and journeys, assessing shelf-space opportunities, and optimizing presence.
Key Takeaways:
- Evolution of Content Marketing: Understand the shift from traditional to dynamic, multi-channel strategies.
- User Discovery and Attention: Explore how diverse platforms and content types impact user behavior.
- Fragmented User Journeys: Learn to navigate and optimize fragmented digital journeys.
- Content Strategy Execution: Develop a robust content roadmap and strategy for effective execution.
