Purpose with Payoff: The ROI of Financial Empowerment

Community expectations, regulatory scrutiny, and competitive pressures are converging. Today’s banking leaders are being asked to prove that community investments deliver real value—not just good intentions. Financial empowerment initiatives, especially those rooted in schools, are emerging as one of the most effective ways to build trust, strengthen brand relevance, and cultivate future customers at scale.

This session explores how sponsoring K–12 financial education programs can drive growth, strengthen community trust, and position your institution as a leader in financial empowerment. Attendees will gain insights from K–12 research, proven partnership models, and a clear business case for engaging schools to build lasting relationships and measurable impact. Walk away with actionable steps to capitalize on this rapidly emerging opportunity.

In this webinar, bank and credit union executives will learn:

• How school sponsorships can drive measurable outcomes across brand trust, engagement, and future customer growth.
• Why financial empowerment initiatives align directly with CRA objectives and evolving regulatory expectations.
• How leading institutions connect community investment to data, measurement, and long-term ROI.
• What separates high-impact financial education programs from traditional sponsorships that fail to move the needle.

Webinar Speaker:

• Nancy Goodman, Senior Manager, K-12 Product Management at Everfi