Perks, Potholes and Pitfalls: Marketing in the Digital Age
Learn the important initial steps in using digital marketing technology to meet consumer demand for precise, private and personalized financial services engagement.
As digital innovation continues to alter the consumer marketing landscape, financial services marketers must embrace the transformation by adopting new strategies and methods to meet the changing needs of consumers.
Learn the important initial steps in using digital marketing technology to meet consumer demand for precise, private and personalized financial services engagement.
What You’ll Learn:
- How data-driven personalization is revolutionizing digital marketing engagement
- Privacy’s fundamental shift to cookie-less marketing and how it affects hyper-targeted digital advertising
- The risk and reward effects of CRA and fair lending on digital marketing
- Why relevance is key to a successful digital marketing strategy
