Five Marketing Strategies that Drive ROI in Banking
In this webinar from Kasasa, you’ll also learn how to achieve higher ROI with multi-channel marketing by leveraging data, and much more!
Campaigns are dead and traditional advertising has one foot in the grave. Long live content, data and consistent communications!
Data and technology are changing the way we interact with consumers, leaving behind the traditional "once and done" campaign and relying more on multi-channel, data-driven communications. This introduces new complexity into your marketing organization. Though it’s difficult, if financial institutions want to compete, they must build smart, product-driven communications for both cross sell and account acquisition.
What You’ll Learn:
- How to talk to consumers about your products more effectively
- How to get the most out of technology to drive efficient consumer marketing
- How to communicate meaningful results inside your organization
