Creating a Better Business Banking Experience Post-Covid
Phase 5 will reveal the findings from its first ever "State of the US Business Banking Experience" survey, a study which identifies and measures the critical factors that drive loyalty.
During this webinar, Phase 5 will reveal the findings from its first ever "State of the US Business Banking Experience" survey, a proprietary study which identifies and measures the critical factors that drive loyalty by surveying small business owners about their perceptions of their bank or credit union in terms of innovation, UX, CX and consumer centricity.
The findings will serve as backdrop to discuss how banking providers need to reimagine and redesign the experience they deliver to their small business clients in order to meet their changing needs post pandemic.
Key Takeaways:
- Learn the key drivers that are shaping the business banking experience
- Why financial institution customers and members that employ a more "personal touch" view their banks as being more consumer focused
- The touchpoints within the consumer journey where human versus digital interactions can be used to add the most value and create "stickiness"
- How to succeed post pandemic by delivering an experience that meets the needs of business consumers in the "new normal"
