Banking on Trust: Employee Advocacy in Financial Services
Learn how to reach new audiences, connect with Millennials and improve your brand’s reputation by tapping into your employees’ social networks and turn staff into your biggest advocates.
Globally, financial services rank the lowest of all industries for customer trust, according to Edelman research. This is why leading brands are harnessing their collective employee voices instead of corporate channels.
What’s known as employee advocacy, financial services brands are tapping into their employees’ social networks to reach new audiences, connect with Millennials and improve their brand reputation.
What you’ll learn:
- The current state of trust within financial services
- How to empower your employees to be your best advocates across social media
- Best practices on social media and regulatory compliance
