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Own the Build

Around 70% of banks have nothing to show for AI investments. Three proven tech strategies are helping smaller institutions close the gap—fast.


Smaller banks and credit unions face a widening profitability gap — funding costs rising faster than yields, compliance burdens straining capacity, and structural disadvantages that seem permanent. But one trend is shifting in their favor: the digital capabilities that once reinforced big-bank dominance are now within reach.

This comprehensive whitepaper from Attune and The Financial Brand explores:

  • Why most banks still don’t know what it costs to originate a loan or open an account, and how that visibility gap hides margin leakage that automation and streamlined workflows can fix
  • The untapped data goldmine sitting inside your institution: Most banks don’t realize how much actionable customer data they already have—the challenge is connecting the dots to reduce churn, deepen engagement, and target high-value prospects
  • How a $700 million community bank launched digital account opening in under a week, shifting 70% of new accounts online and cutting acquisition costs by six figures annually
  • Why a $1.2 billion credit union stopped waiting on vendors and built their own auto loan campaign in three days, driving 22% year-over-year volume growth during the promotion window
  • The real competitive divide in banking today: It’s no longer about balance sheet size—institutions that act will launch faster, grow deposits, and increase lending, while those that wait will keep citing “lack of resources” as they lose market share

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2025 Q4 Report Promo - Attune (Own the Build)

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