How to Be a Valuable Partner to Consumers in Difficult Economic Times

Now more than ever, banks and credit unions have complex challenges attracting new customers and members and retaining existing ones.

Financial institutions face unprecedented competitive pressure because they are not only competing with one another, but also with a bevy of fintechs, digital neobanks, and nonbanks such as retailers. Suddenly, it seems, practically everybody is offering some financial services.

This 22-page report from Franklin Madison explains where banks and credit unions can help consumers stand out from the crowd and engender loyalty: by helping them with their financial health and wellness.