Challenger Brand Marketing® – The Financial Brand Edition
Credit unions and community banks must take on the Challenger Brand mentality and focus their limited resources to articulate who they are.
Credit unions and community banks stand out as pillars of member-centric banking within the financial services industry.
This report is an essential guide for credit unions and community banks navigating competitive markets, where large, dominant institutions hold significant influence—often called "Gorilla" competitors—those who:
- out-spend
- out-sell
- out-merchandise
- out-staff
- out-resource all others in the category
Credit unions and community banks must adopt a new-tactical marketing mindset and strategy to succeed; this is the Challenger Brand approach.
