Modernizing Payments for an Embedded Banking Future


Bhavin Turakhia, ZetaFEATURING: Bhavin Turakhia, CEO and Co-founder of Zeta

Embedded payments have become the norm in our personal lives. In fact, a report from IDC predicts that 74% of digital consumer payments globally will be conducted via platforms owned by non-financial institutions by 2030.

Unfortunately, IDC also found that 73% of financial institutions globally have technology infrastructures for payments that are far from future-ready.

Today, we have Bhavin Turakhia, CEO and Co-founder of Zeta on the Banking Transformed podcast. Bhavin discusses how embedded payment technologies are becoming available to organizations of all sizes, allowing legacy banks to keep pace with technology leaders.

Episode Sponsor


Zeta-logoZeta helps issuers launch next-gen card programs with its cloud-native and fully API-enabled stack that includes processing, issuing, lending, core banking, and many other capabilities. Zeta has 1400+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia. Globally, eight issuers and 30 fintechs have issued 15M+ cards on Zeta’s platform.

For more information visit

About the Banking Transformed Podcast

In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.


Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.

For updates whenever new Banking Transformed podcasts are released, please sign up for The Financial Brand’s email newsletter. You can also follow Jim on Twitter and LinkedIn, or visit his professional website.

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