Debbie: An Innovative Rewards Platform for Managing Debt
Credit card balances are reaching new highs, and consumers aren’t paying their balances in full. Debbie cofounders Frida Leibowitz and Rachel Lauren say they have the solution.
Americans’ total credit card balance reached $887 billion in the second quarter of 2022, with close to a $50B jump since the first quarter of 2022. The 13% increase since 2021 is the largest year-over-year jump in more than 20 years.
Unfortunately, most people with an active credit card account aren’t able to pay their bills in full. At the same time, the average APR for all current credit card accounts jumped in the second quarter of 2022. How can consumers get control of their credit card debt?
My guests on the Banking Transformed podcast are Frida Leibowitz and Rachel Lauren, cofounders of the habit-shifting rewards platform for debt payoff, Debbie. They share how Debbie challenges the status quo of how financial institutions can use incentives to drive higher engagement that leads to better financial outcomes.
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