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Customer Success Principles to Improve Your Customer Effort Score (CES)

Best-selling author, Wayne McCulloch, from Alkami shares the keys to transforming customer experience culture and the importance of reducing customer effort in financial services.

Published on September 2023 in Customer Experience

FEATURING: Wayne McCulloch, Chief Customer Officer at Alkami Technology

In today’s competitive landscape, financial institutions must adopt a customer-centric culture focused on loyalty and lifetime value to thrive.

My guest on the Banking Transformed podcast is Wayne McCulloch, Chief Customer Officer at Alkami Technology. Wayne lays out a proven framework for organizations to become truly customer-obsessed. As the author of the best-selling book, "The Seven Pillars of Customer Success", Wayne brings deep expertise on embedding customer-first approaches across an organization.

Join us as we explore how Wayne’s seven pillars can guide banks, credit unions and other financial firms to deliver better client outcomes.

This Episode of Banking Transformed is Sponsored by Alkami

Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening, payment security, and data analytics and marketing solutions. To learn more, visit www.alkami.com.

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