Ally Bank: Breaking Through the Noise with Innovation and Relevance
Ally Bank is differentiating itself from its legacy banking provider competitors with its innovation in marketing and branding, led by chief marketing and PR officer Andrea Brimmer.
FEATURING: Andrea Brimmer, Chief Marketing and PR Officer at Ally Bank
As one of the early digital banking leaders, Ally has leveraged product innovation and highly relevant marketing campaigns to drive awareness and growth. Focusing on being an ally to consumers in their financial journey, Ally has tried to differentiate itself from traditional banks and credit unions.
Consistency of message and a commitment to incremental product improvements have proven to be a formula for success.
My guest on the Banking Transformed podcast is Andrea Brimmer, Chief Marketing and PR Officer at Ally Bank. Andrea shares how Ally is driven to become a primary partner when consumers look for help during difficult economic times and beyond.
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