Garret Reich
Garret Reich is a Senior Project Manager, and Staff Contributor at The Financial Brand, with a Master's Degree in Journalism from Quinnipiac University and 8 years reporting experience.
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Why Traditional Digital Marketing Metrics Are Failing Banks
Traffic from AI tools is untrackable. Cookie data is degrading. How bank marketers should reset expectations with leadership now.
The Hidden Revenue Killer You’re Probably Ignoring: A Slow Website
A new report digs deep into bank website performance, with surprising results: Some major institutions, like Bank of America, lag badly on key metrics.
Why Quality Over Quantity Is The New Banking Social Media Strategy
New data suggests brands should post fewer, more carefully crafted messages on social. Focus on community-building, not frequency.
Should Banks Fear the Surge in Partnerships Between Credit Unions and Fintechs?
Fintechs are increasingly vendors to — rather than competitors with — credit unions. The resulting partnerships are creating more robust competitors.
Research Exposes Stunning CX Gaps Among Banking Providers
80% of leaders believe they deliver great CX, but only 24% of customers agree. New research explores this costly gap.
Trillion-Dollar Transitions: Two Key Demographics Driving Economic Change
New research reveals how shifting demographics will reshape global markets, with Gen Z poised to control $74 trillion by 2035 and women gaining not before seen economic power.
