Garret Reich
Garret Reich is a Senior Project Manager, and Staff Contributor at The Financial Brand, with a Master's Degree in Journalism from Quinnipiac University and 8 years reporting experience.
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Milestone Marketing: How to Use Life Events to Build Long-term Banking Relationships
When major life changes occur, banks have a short window of opportunity to respond. But the payoff in customer lifetime value can be huge.
Why Quality Over Quantity Is The New Banking Social Media Strategy
New data suggests brands should post fewer, more carefully crafted messages on social. Focus on community-building, not frequency.
Should Banks Fear the Surge in Partnerships Between Credit Unions and Fintechs?
Fintechs are increasingly vendors to — rather than competitors with — credit unions. The resulting partnerships are creating more robust competitors.
Research Exposes Stunning CX Gaps Among Banking Providers
80% of leaders believe they deliver great CX, but only 24% of customers agree. New research explores this costly gap.
Trillion-Dollar Transitions: Two Key Demographics Driving Economic Change
New research reveals how shifting demographics will reshape global markets, with Gen Z poised to control $74 trillion by 2035 and women gaining not before seen economic power.
Real-Time Payments Are at a Tipping Point, Bedeviled by Fears of Risk
U.S. financial institutions race to implement faster payments as 90% of planned deployments set for completion by 2026, revealing critical market misalignments.
