Many consumers still think you have to belong to a labor union to become a member. They assume credit unions have limited products and services. They believe credit unions are technologically inferior to banks, and that banks have better security. While credit unions have always had a big awareness problem, these research findings show how much work they have to do.
- Why Are Credit Unions Tax Exempt? Do You Really Know?
- Can Credit Unions Afford a National Campaign?
- Credit Unions Dropping ‘Credit Union’ From Their Names