Many consumers still think you have to belong to a labor union to become a member. They assume credit unions have limited products and services. They believe credit unions are technologically inferior to banks, and that banks have better security. While credit unions have always had a big awareness problem, these research findings show how much work they have to do.
Read More:
- Why Are Credit Unions Tax Exempt? Do You Really Know?
- Can Credit Unions Afford a National Campaign?
- Credit Unions Dropping ‘Credit Union’ From Their Names

Webinar: Evolving Your Digital Engagement Journey
Deliver next generation digital engagement that drives positive customer experience and meets customer needs with the ability to scale efficiently.
Read More about Webinar: Evolving Your Digital Engagement Journey

It’s Not Your Model, It’s Your Data
New insight underscores that even with clean, structured data, brands still need to allow for time and depth of data analysis to increase modeling success.