9 of the Most Beautiful Brand Identities in Banking

They say the clothes don't make the man. That may be true, but most guys aren't going to get a date if they look like a slob. The same goes for brand identities. If your financial institution looks sad, frumpy, crusty and disheveled, you aren't going to make the right impression on consumers. You need to project the right image — one that is both contemporary and professional.

Subscribe TodayIn the Digital Age, a bank or credit union with an old, dated brand identity can’t compete. You can’t convince anyone your institution is tech savvy if your brand image screams “1980s.” Consumers today want to do business with financial institutions that are hip and innovative — banking providers that aren’t stuffy and traditional. You can leverage your brand identity to convince consumers that banking doesn’t have to be a boring chore.

Make no mistake: your financial institution’s brand identity is one of the most powerful (if not subtle) weapons in your marketing arsenal. Do not underestimate the impact your brand identity has — whether positive or negative — on people’s perceptions… and your bottom line.

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Natwest Bank

natwest_bank_brand_logo

natwest_bank_brand_illustrations

natwest_bank_brand_ipad

natwest_bank_brand_natwest_tote_bag

natwest_bank_brand_brochure

natwest_bank_brand_custom_font_typeface

natwest_bank_brand_identity_design

natwest_bank_brand_ipad_app

natwest_bank_brand_mobile_app

natwest_bank_brand_branch_exterior

natwest_bank_brand_poster

Design Firm: Futurebrand (London)

Addiko Bank

addiko_bank_brand_logo

addiko_bank_brand_identity

addiko_bank_brand_mobile_app

addiko_bank_brand_website

Design Firm: Prophet (London, Berlin, Hong Kong)

IDFC Bank

idfc_bank_brand_logo

idfc_bank_brand_mobile_app

idfc_bank_brand_website

idfc_bank_brand_branch_interior

idfc_bank_brand_branch

Bank of Hope

bank_of_hope_brand_logo

bank_of_hope_brand_credit_card

bank_of_hope_brand_business_card

bank_of_hope_brand_mobile_app

bank_of_hope_brand_website

Design Firm: Landor

Lloyds Bank

lloyds_bank_brand_logo_reversed

lloyds_bank_brand_logo

lloyds_bank_brand_ad

lloyds_bank_brand_branch_exterior

lloyds_bank_brand_posters

lloyds_bank_brand_print_brochures

lloyds_bank_brand_print_collateral

lloyds_bank_brand_ipad_app

lloyds_bank_brand_billboardlloyds_bank_brand_adslloyds_bank_brand_credit_card

lloyds_bank_brand_boards

Tangerine

tangerine_bank_brand_logo

tangerine_bank_brand_photos

tangerine_bank_brand_icons

tangerine_bank_brand_meeting_space

tangerine_bank_brand_guideline_identity_manual

tangerine_bank_brand_logo_wall

tangerine_bank_brand_employee_office

tangerine_bank_brand_identity_guideline_manualtangerine_bank_brand_branch_interior

tangerine_bank_brand_website

tangerine_bank_brand_accents

tangerine_bank_brand_acrylic

Design Firm: Concrete (Canada)

Mastercard

mastercard_brand_logo_reversed

mastercard_brand_logo

mastercard_brand_priceless

mastercard_brand_ipad_app

mastercard_brand_cards

mastercard_brand_conference

mastercard_brand_website

mastercard_brand_ads

mastercard_brand_billboard

Design Firm: Pentagram (New York)

Popular Bank

popular_bank_brand_credit_card

popular_bank_brand_icons

popular_bank_brand_desk_accessories

popular_bank_brand_digital_channels

popular_bank_brand_branch_exterior

popular_bank_brand_typeface

popular_bank_brand_poster

popular_bank_brand_brochure

popular_bank_brand_branch_retail

Design Firm: Brand Union (Madrid)

Bank Australia

bank_australia_brand_logo

bank_australia_brand_exterior

bank_australia_brand_website

bank_australia_brand_brochure

bank_australia_brand_brochures

bank_australia_brand_icons

bank_australia_brand_poster

bank_australia_brand_posters

Design Firm: Tank (Melbourne, Australia)

Jeffry PilcherDon't miss The Financial Brand Forum 2019, the biggest and fastest-growing annual conference for senior-level executives in the banking industry. Join 2,000+ of the best and brightest in banking April 15-17, 2019 at Caesars Palace in Las Vegas. Banks and credit unions that register now save $1,105.00 and pay nothing until next year!

This article was originally published on November 14, 2016. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

Comments

  1. Kevin tynan says:

    You are assuming everyone wants a contemporary image. Not sure my customers would feel comfortable banking at Tangerine or identify with the hip graphics shown here. Logos must resonate with the targeted audiences.

  2. Kevin,

    What you’re saying is not that far off from saying something like “Not everyone wants a cool brand like Apple — all hip and colorful and tech-savvy.” Yes, that may be true… but it isn’t going to be true for most organizations.

    And yes, you are correct: We are assuming (1) that most financial institutions today are targeting Millennials, who respond to cool, contemporary brands, and (2) that most financial institutions today want to project a tech-savvy image.

  3. Ken Overholt says:

    I think the Lloyds Bank branding does a good job of refreshing and updating a venerable brand without going all Apple. The materials have a nice emotional resonance for the millennial crowd, but older customers can relate to the legacy image.

  4. Great selections Jeffry! It is always inspiring to see what can be done with a brand’s identity.

  5. What a great list!

    My 80 year-old bank is doing some really ‘hip’ things with its new brand. How does one go about being considered for this list in the future?

    Warm Regards,
    Jeff Armstrong
    VP Branding

  6. Pink is the new black.

  7. Shatarupa Chatterjee says:

    I like the new IDFC look!

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