In the Digital Age, a bank or credit union with an old, dated brand identity can’t compete. You can’t convince anyone your institution is tech savvy if your brand image screams “1980s.” Consumers today want to do business with financial institutions that are hip and innovative — banking providers that aren’t stuffy and traditional. You can leverage your brand identity to convince consumers that banking doesn’t have to be a boring chore.
Make no mistake: your financial institution’s brand identity is one of the most powerful (if not subtle) weapons in your marketing arsenal. Do not underestimate the impact your brand identity has — whether positive or negative — on people’s perceptions… and your bottom line.
Read More:
- 9 More Beautiful Integrated Brand Identities from Retail Banks
- 10 Branches Designed To Wow The Digital Banking Consumer
- 11 Tips For Building A World-Class Brand Identity
- How To: Brand Books For Retail Financial Institutions
Natwest Bank
Design Firm: Futurebrand (London)
Addiko Bank
Design Firm: Prophet (London, Berlin, Hong Kong)
IDFC Bank

Bank of Hope
Design Firm: Landor
Lloyds Bank
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Selecting an Open Banking Data Aggregation Vendor [Webinar]
Learn how to make smart choices about which data aggregators to use to meet your data acquisition, utilization, and analytical needs.
Read More about Selecting an Open Banking Data Aggregation Vendor [Webinar]

Webinar: Perks, Potholes and Pitfalls: Marketing in the Digital Age
Learn the important initial steps in using digital marketing technology to meet consumer demand for precise, private and personalized financial services engagement.
Read More about Webinar: Perks, Potholes and Pitfalls: Marketing in the Digital Age
Tangerine
Design Firm: Concrete (Canada)
Mastercard
Design Firm: Pentagram (New York)

Popular Bank
Design Firm: Brand Union (Madrid)
Bank Australia
Design Firm: Tank (Melbourne, Australia)