Marketing Archive

mortgage_lending_strategies

4 Digital Marketing Strategies to Drive Mortgage Lending

Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world.

More

pfm_riddle

The PFM Mystery: How to Quadruple Adoption Rates?

After stumbling for years to decipher the PFM riddle, some financial institutions have found magic, with adoption rates as high as 50%.

More

failing_grade

Millennials and Their Risky Financial Behaviors

When it comes to financial responsibility, younger Millennials in college are getting a failing grade. What can financial institutions do?

More

Rewards-and-Recognition

3 Tips for Rewards Programs in the Banking Industry

Consumers expect the same approach to loyalty programs as they experience from the retail and travel industries. Here's what you need to do.

More

omnichannel

The Omni-Channel Moment in Bank Marketing Has Arrived

CMOs need to rethink the way they attract, serve and retain customers. It's time to dump models built around solo channels and delivery silos.

More

Email Red Symbol And Concept Target

Top 10 Email Marketing Strategies

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

More

bundle

3 Reasons to Rethink Your Bundling Strategy

Bundling — the practice of packaging multiple banking services into a single product offering — may be on its way out.

More

pie_chart

Segmentation Critical to Finding Actionable Intel on Banking Consumers

This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial institution.

More

50_facts

50 Facts Revealing Millennials’ Mindset and Myths About Money

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

More

diamond_card

Affluent Credit Card Marketing Opportunities for Banks

Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.

More

strategic_plan

Working Backwards to Build Effective Financial Marketing Campaigns

If you’ve ever walked backwards, you know how unnatural (and scary) it feels. But when it comes to financial marketing, working backwards toward your goals is the best way to ensure that…

More

americans_savings

Half of America is $400 Away From Financial Disaster

Nearly half of all Americans save virtually nothing. In fact, most are only one minor emergency away from a major financial catastrophe.

More

checking_account_strategies

3 Tips to Fix What’s Wrong With Free Checking

As financial institutions focus back on building deposits, will they repeat the mistakes they made with free checking accounts in the past?

More

digital_ad_spending

Digital Marketing Budgets in the Banking Industry Set to Explode

As financial marketers shift their attention —and dollars— towards online and mobile channels, it's clear digital advertising is the future.

More

home_loan_mortgage

10 Digital Marketing Strategies For Your Next Mortgage Campaign

To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.

More

banking_millennial_college_student

Why Targeting Millennials Will Get Harder for Bank Marketers

The fight over banking services on college campuses heats up, with new regulations that would stifle marketing to Millennial students.

More

victory

4 Ways to Win Customers Over From Megabanks

Most Americans would prefer a community-based financial institution, but what's it going to take to get megabank customers to switch?

More

brand_fame

4 Steps to Brand Fame With Your Best Customers

What's your best strategy for growth? Make your financial institution invaluable to your best customers.

More

make_today_matter

What You Can Learn From TD Bank’s Viral Marketing Home Runs

TD Bank gave 24 customers $30,000 and 24 hours to work miracles in their communities. Here's what you can learn from their viral success.

More

open_email

How Financial Institutions Can Effectively Leverage Animation in Email

Here are five innovative ways to increase engagement and conversions in your email marketing campaigns by adding compelling, relevant animations.

More