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Marketing Strategy Archive

Financial Marketers Not Ready For The Future

Report reveals that financial institutions are using strategies from the past rather than advanced technologies and digital media.

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10 Reasons Marketing Automation is No Longer Optional

A marketing automation platform is essential for financial institutions who need to manage complex, personalized communications in the Digital Age.

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Banking Fails to Meet Needs of Most Valuable Consumer Segment

Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.

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3 Digital Marketing Problems You Don’t Know You Have (And How To Fix Them)

Having a slick website and fancy mobile app doesn't mean anything if your digital marketing strategy fails to capture consumers' attention early in their journey.

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Are The Goals for Marketing Analytics (and Your CMO) Unrealistic?

With the rise of data analytics, the burden for growth falls increasingly to marketing. CMOs are now in the crosshairs, but is all the pressure placed on them fair?

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Five Ways to Accelerate Adoption of Digital Payments

Helping customers enroll in and use digital payment services improves engagement, increasing revenue and loyalty while decreasing attrition.

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Please Dear Lord, Not Another Billboard…

Here are six tips to building a data-driven digital marketing strategy for acquiring new checking account relationships.

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Marketing Signals: Delivering the Right Offer at the Right Time

Life stage signals and behavioral triggers can help banks and credit unions target their marketing offers at the time of most need.

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Maximizing Your ROI Requires The Right Marketing Attribution Model

You can't maximize your marketing budget without an attribution model that clearly tells you what's working and what isn't.

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Predictive Analytics: The Future of Financial Marketing

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

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What Are The Top Digital Marketing Trends and Priorities for 2017?

Research reveals what's most important — the customer experience, data analytics and content marketing — and how should you allocate your budget.

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Identifying Needs + Transparency = Sales Success

As opposed to aggressive selling, the identification of needs, timely delivery of solutions and ongoing communication results in sales success

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Will Bank Marketers Be Replaced By Robots?

Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age?

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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In Retail Banking, Compliance is Not the Enemy

Marketing and compliance must work together to develop communications that meets government guidelines and improves the customer experience.

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Millennials Won’t Wait for Banks to Understand Them

Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.

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Wells Fargo Hits Rock Bottom in Wake of Cross-Selling Debacle

Opportunistic financial marketers at banks and credit unions across the U.S. should be feasting on consumers' rage over the massive Wells Fargo's scam.

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Using Data to Effectively Measure Marketing Results

One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.

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What Banking Can Learn from The World Series

Advanced data analytics has changed history in baseball. Banking can use the same approach to win customers and drive satisfaction.

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