Here's a formula for estimating marketing budgets based on the statistical analysis of 100 US credit unions.
Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social media.
What are the critical marketing trends that banks and credit unions need to plan for in 2015? Here are 10 different perspectives from industry experts.
Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.
Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines
Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?
Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?
Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.
The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.
An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.
A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."
Financial marketers have targeted other generations with success, but no segment gives the banking industry more heartburn than millennials.
Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.
Even though financial marketers have pursued Gen Y for over a decade now, they still make a number of decisions based on faulty assumptions.