Marketing Archive

millennials

Will Millennials Change Banking Forever?

Research reveals insights into the financial attitudes and banking preferences of the largest generation in history.

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snowflake

Christmas for Financial Marketers

Here are some ideas to help banks and credit unions get in the spirit and plan their holiday season campaigns.

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Walmart Encroaches Into Banking: What Does It Mean For You?

Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?

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Bank Faces Social Media Backlash Over ‘Disturbing’ Handwritten Mailers

Customers unleash their anger on Facebook after receiving a credit card offer disguised as a "personalized" letter, calling it insulting and tasteless.

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Must See! Aussie Bank’s Awesome ‘Lost Wallet’ Web Hunt

An Australian megabank's contest lets participants search a massive virtual photo of Syndey to find hidden wallets worth $200 each.

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Say It Again: Messages Are More Effective When Repeated

It takes repetition for consumers to remember — and believe — your marketing messages. One ad here and there isn't going to cut it.

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Credit Union Guide to Setting Marketing Budgets

A statistical analysis of 100 US credit unions reveals how much the industry spends on marketing, and how much each credit union should budget.

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Credit Union Taps Teen Spirit to Drive Down Average Membership Age

Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social media.

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strategy

Notably Quotable: Strategic Planning Priorities for 2015

What are the critical marketing trends that banks and credit unions need to plan for in 2015? Here are 10 different perspectives from industry experts.

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How to Leverage Tablets for Marketing in Branches

Tablets like iPads have the potential to transform your branch experience. Here are 14 insights to help get your creative juices pumping.

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Russia’s Biggest Bank Gives Free Cats To Mortgage Customers

Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.

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Prepaid Cards: Community Banks Have to Get in The Game

Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines

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Psychographics vs. Demographics: Do Financial Marketers Need a New Model?

Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?

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wrong_way

10 Big Mistakes That Mess Up Financial Marketers’ Strategic Plans

Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?

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no_thanks

Gen Y Says ‘No Thanks’ to Digital-Only Checking Accounts

Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.

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buzz_points

The ‘Buzz’ Surrounding Debit Card Loyalty Rewards

Buzz Points, a loyalty program rewarding consumers for shopping with their debit card, can generate up to $96 per cardholder annually.

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millennial_insights

9 Insights For Lasting Banking Relationships with Millennials

The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.

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td_thanks_you

Bank’s Automatic Thanking Machine (ATM) Strikes Viral Gold

An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.

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u_turn

Credit Union Kills Auto Loan Campaign After Driving Car Dealers Furious

A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."

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4_ps_of_marketing

Are the 4 Ps of Marketing Dead?

Do the 4 Ps of Marketing ask the right Qs? Here's why it may be time for financial marketers toss this model aside as obsolete.

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