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Marketing Archive

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What Community Banks Can Learn From The Super Bowl

A handful of big brands used to dominate every category. These days, even the biggest brands are forced to specialize and segment audiences.

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The 6 C’s of CRM

Financial institutions love to complain that CRM systems don't work. But it takes more than simply buying the system and turning it on.

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The Battle to Bank Millennials

Millennials pose unique challenges to the banking industry that traditional financial institutions must find ways to address.

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Beating the $10 Trillion-Pound [Banking] Gorillas

Any of the five largest U.S. banks can be cut down to size by your friendly local bank or credit union. Here’s how.

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What Birchbox and Uber Can Teach Financial Marketers

Financial marketers can learn from successful start-ups about new ways to market banking services that will appeal to the digital consumer.

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10 Big Trends Reshaping Financial Marketing Today

It's time banks and credit unions get savvy about their use of mobile channels, content marketing, social media and personalization.

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Marketing Must Evolve or Banks Face a ‘No-Growth Death Spiral’

Banks that don't fundamentally reevaluate and retool their approach to marketing strategy, budgets, ROI and data analytics are doomed.

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Is Your Credit Union’s Financial Education Content Awful or Awesome?

Here's a new option for credit unions struggling to craft quality financial education content for their social media channels.

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What Bankers Can Learn from McD’s Millennial Marketing Misfires

If the financial industry doesn't adapt fast, the Digital Generation will watch banks disappear in their hybrid's rear view mirror.

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Credit Union Pays New Members $100 to Join ‘Do Good Army’

When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."

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Do Financial Institutions Want The Unbanked?

About 23% of bankers say underbanked customers present their greatest growth opportunity. But some financial institutions aren't interested.

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7 Reasons to Use Infographics in Your Content Marketing Strategy

Busting through the clutter isn't easy, especially for banks who aren't known for engaging content. That's where infographics come in.

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Your Branch Digital Signage Kit Of Parts Starts With Content

Many banks think of digital signage purely in terms of a technology solution, but success ultimately hinges on your content strategy.

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Banks Improving Experience for Hispanic Consumers

More than half of Hispanic consumers say that banks are doing a better job catering to their needs, like providing materials in Spanish.

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Four Myths Banks Believe About Women Consumers

Interviews with dozens of top bankers from around the world reveal four common myths about gender segmentation in the financial industry.

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Consumers Know Diddly Squat About Their Basic Banking Rights

Only 30% of U.S. consumers earn passing grades when it comes to understanding their financial rights. The rest get an "F."

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$1.1 Trillion in Deposits at Risk Among Mobile-Minded Consumers

31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.

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How Consumers’ Wallets Have Changed Radically in Just 10 Years

Study reveals how drastically consumers' wallets have changed in the last decade, particularly for Millennials and Boomers.

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Will Millennials Change Banking Forever?

Research reveals insights into the financial attitudes and banking preferences of the largest generation in history.

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Christmas for Financial Marketers

Here are some ideas to help banks and credit unions get in the spirit and plan their holiday season campaigns.

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