Marketing Archive

omnichannel

The Omni-Channel Moment in Bank Marketing Has Arrived

CMOs need to rethink the way they attract, serve and retain customers. It's time to dump models built around solo channels and delivery silos.

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Email Red Symbol And Concept Target

Top 10 Email Marketing Strategies

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

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bundle

3 Reasons to Rethink Your Bundling Strategy

Bundling — the practice of packaging multiple banking services into a single product offering — may be on its way out.

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Segmentation Critical to Finding Actionable Intel on Banking Consumers

This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial institution.

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50_facts

50 Facts Revealing Millennials’ Mindset and Myths About Money

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

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Affluent Credit Card Marketing Opportunities for Banks

Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.

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Working Backwards to Build Effective Financial Marketing Campaigns

If you’ve ever walked backwards, you know how unnatural (and scary) it feels. But when it comes to financial marketing, working backwards toward your goals is the best way to ensure that…

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Half of America is $400 Away From Financial Disaster

Nearly half of all Americans save virtually nothing. In fact, most are only one minor emergency away from a major financial catastrophe.

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checking_account_strategies

3 Tips to Fix What’s Wrong With Free Checking

As financial institutions focus back on building deposits, will they repeat the mistakes they made with free checking accounts in the past?

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digital_ad_spending

Digital Marketing Budgets in the Banking Industry Set to Explode

As financial marketers shift their attention —and dollars— towards online and mobile channels, it's clear digital advertising is the future.

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10 Digital Marketing Strategies For Your Next Mortgage Campaign

To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.

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banking_millennial_college_student

Why Targeting Millennials Will Get Harder for Bank Marketers

The fight over banking services on college campuses heats up, with new regulations that would stifle marketing to Millennial students.

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victory

4 Ways to Win Customers Over From Megabanks

Most Americans would prefer a community-based financial institution, but what's it going to take to get megabank customers to switch?

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brand_fame

4 Steps to Brand Fame With Your Best Customers

What's your best strategy for growth? Make your financial institution invaluable to your best customers.

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make_today_matter

What You Can Learn From TD Bank’s Viral Marketing Home Runs

TD Bank gave 24 customers $30,000 and 24 hours to work miracles in their communities. Here's what you can learn from their viral success.

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open_email

How Financial Institutions Can Effectively Leverage Animation in Email

Here are five innovative ways to increase engagement and conversions in your email marketing campaigns by adding compelling, relevant animations.

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eye

Digital Signage Benchmarks for Banks & Credit Unions

How have financial institutions deployed digital signage systems, and how much are they spending? Find out here.

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mobile_millennials

Millennials, Mobile Channels & The Future of Financial Marketing

A study of Millennial attitudes mobile banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.

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growth_tree

10 Marketing Tips to Fuel Growth in Retail Banking

You need the right products, process, training, incentives, offers and metrics to develop an effective sales and growth strategy in banking.

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sheconomy

Targeting Women Bankers in the She-conomy

Leveraging the potential women represent will become an increasingly critical component in bank and credit union marketing strategies.

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