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Marketing Strategy Articles

target_marketing

Measuring Marketing Success: We’re Doing It Backwards

Instead of using metrics that actually gauge the ultimate desired outcomes, financial marketers tend to rely on 'proxy KPIs.'

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What Financial Marketers Can Learn From the Travel Industry

The technologies that disrupt and delight are an opportunity for banking to give each consumer a differentiated experience.

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How Does Your Bank’s Loyalty Program Stack Up?

Financial institutions think rewards programs are an effective tool for acquisition, but should they focus on retention as the primary goal instead?

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Retooling for Retail Banking Growth: Optimizing Reach in the Digital Age

Massive demographic and technological shifts are rapidly transforming how consumers interact with financial institutions... and vice versa.

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7 Big Mistakes In Financial Marketing

Here are some of the biggest mistakes that bank and credit union marketing executives commonly overlook. How many are you guilty of making?

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16 Global Marketing Experts Share Their Strategies for Success in 2016

16 of the most respected voices in marketing look at the trends that will shape your budget and strategy in 2016.

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The 4 D’s of Customer Attrition

Customer attrition is a silent killer in banking that can be minimized with strategies around customer service, distribution and product development.

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Customer Centricity: Moving From Lip Service to Digital Sales

Retail financial institutions must develop a strategic link between digital channels and their ability to support customer experiences that result in sales.

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Content Marketing Strategy: Clickbait vs. the Curiosity Gap?

Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines.

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Is ‘Digital Marketing’ Killing Your Strategy?

In their rush to embrace all things digital, have financial marketers left strategic planning in the dust?

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5 Questions Financial Marketers Need to Ask This Budgeting Season

Budgeting and planning season is a time for evaluating priorities and costs. It should also be a time for reviewing vendor contracts.

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Know Your Customer… Before They Buy

How bank and credit union marketers can stitch data streams together to yield a rich, powerful view of consumers.

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Digital Marketers Banking on Mobile, Social Channels

According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.

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Unlocking the Power of Content Marketing in Financial Services

Pitches don’t sell products — emotional connections do. Here's how to win the hearts of today's banking consumers with effective storytelling.

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7 Marketing Programs Every Community Bank Needs

Here are seven programs that will help financial marketers align their priorities, improve cost-efficiency and optimize performance.

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ominchannel

Solving Banking’s Omnichannel Dilemma

Financial marketers must give today's digitally-savvy consumers instant access to the online tools and info they need, or risk losing them.

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Does CRM Really Work?

CRM can play a powerful role in acquisition, onboarding, cross-selling and retention, just don't have unrealistic expectations.

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Modest Jump in Loyalty May Be Key to Bank Profitability

If you don’t communicate regularly, provide quality service and offer products consumers need, they won't remain loyal.

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4 Keys to Digital Marketing Maturity

Research reveals the four critical components required to become a mature digital marketer.

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digital_marketing

4 Ways Financial Marketers Can Improve the Consumer Experience

Retail financial institutions must leverage their data and digital technologies to optimize the experience across channels and devices.

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