Marketing Archive

millennial

9 Reasons to Scrap Your Marketing Plan for Millennials

Financial marketers have targeted other generations with success, but no segment gives the banking industry more heartburn than millennials.

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online_shopping_cart

15 Tips to Build Better Banking Product Comparison Pages

Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.

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moving_chair

One Third of Americans Switch Banks After Moving

Three out of every ten consumers opened a checking account with a new bank after moving. Most chose their new bank based on branch proximity.

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budgeting

What Women Want: Budgeting Tools From Banks

Do you provide personal financial management tools within your institution's online banking system? Because that's what women want.

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jaws

National Banks Vulnerable to “Jaws” Attack

Lurking beneath the placid surface of retail banking is a deadly threat to the long-term prospects of national banks.

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millennials

Banks Beware: The 3 Most Expensive Misconceptions About Gen Y

Even though financial marketers have pursued Gen Y for over a decade now, they still make a number of decisions based on faulty assumptions.

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2014_trends

4 Big Direct Marketing Trends in Banking

Look at the data and what the big banks are up to. You'll see direct mail is alive and well in the financial industry (and other surprises).

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tug_of_war

Banks Killing Credit Unions in Tech Tug of War for Gen Y Consumers

Research reveals why Gen Y consumers are less likely to select credit unions as their financial services provider.

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cash_prepaid_cards

Are Cash and Prepaid Cards the Secret to Helping Consumers Budget?

People want help with their finances, they just have trouble admitting it. Coach them on how cash and prepaid helps control their spending.

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targeted_marketing

Next Generation Onboarding and Revenue Strategy for Financial Marketers

Tired of using the "spray and pray" shotgun approach to getting your marketing messages out there? Here's how to sharpen your marketing aim.

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communication_breakdown

Infographic: How to Lose a Customer in 3 Emails or Less

Consumers think banks ignore them and their needs. But targeted communications can eliminate this emotional disconnect and improve growth.

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stop

10 Things Financial Marketers Should Stop Doing Now

Ten thought leaders in the financial marketing industry share some of the things you may be doing today that should stop.

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digital_banking_world

The Importance of Multichannel Customer Communications in a Digital World

As businesses wake up to the value of corporate reputation, customer communications management will become increasingly important.

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myth_fact

What’s the Biggest Myth About Gen Y?

Hear what eight bank and credit union marketing experts believe are the biggest myths about Gen Y.

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digital_banking_woman

Attracting Women Customers for Digital Banking Engagement

How can financial marketers win with women, one of the most important — and frequently overlooked — consumer segments?

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apy_apr

Is This What It Will Take? Over 2% Interest to Win Checking Deposits?

A number of banks and credit unions are offering high-yield checking accounts paying over 2%. Could this become the norm as rates rise?

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verizon

What Costco, Verizon and AAA Can Teach You About Checking Accounts

Most financial institutions only look at how other banks and CUs generate fees. But this myopia keeps them from spotting big opportunities.

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gen_buy

Study Reveals What Gen Y Desires From New Banking Providers

Digital offerings, robust product options crucial for future of community financial institutions looking to connect with younger consumers.

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overdrafts

Do Big Banks Have Better Overdraft Policies Than You?

If your disclosures are long and complicated, consumers will assume you've got something to hide… and then pick one of your competitors.

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mouse_icon

How Bank & Credit Union Marketers Can Leverage Personal Finance Sites

Millions visit sites like BankRate.com every day, but most financial marketers ignore the powerful marketing opportunities they offer.

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