Marketing Archive

victory

4 Ways to Win Customers Over From Megabanks

Most Americans would prefer a community-based financial institution, but what's it going to take to get megabank customers to switch?

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4 Steps to Brand Fame With Your Best Customers

What's your best strategy for growth? Make your financial institution invaluable to your best customers.

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What You Can Learn From TD Bank’s Viral Marketing Home Runs

TD Bank gave 24 customers $30,000 and 24 hours to work miracles in their communities. Here's what you can learn from their viral success.

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How Financial Institutions Can Effectively Leverage Animation in Email

Here are five innovative ways to increase engagement and conversions in your email marketing campaigns by adding compelling, relevant animations.

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Digital Signage Benchmarks for Banks & Credit Unions

How have financial institutions deployed digital signage systems, and how much are they spending? Find out here.

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Millennials, Mobile Channels & The Future of Financial Marketing

A study of Millennial attitudes mobile banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.

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10 Marketing Tips to Fuel Growth in Retail Banking

You need the right products, process, training, incentives, offers and metrics to develop an effective sales and growth strategy in banking.

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sheconomy

Targeting Women Bankers in the She-conomy

Leveraging the potential women represent will become an increasingly critical component in bank and credit union marketing strategies.

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6 Tips To Become A Digital Marketing Superstar

Here's an easy, pragmatic approach to developing a digital marketing strategy that creates awareness, promotes engagement and converts sales.

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Six Ways to Win The War For New Checking Accounts

Here are 6 things you can do to ensure consumers set their sights set on your financial institution when time comes to switch banks.

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monopoly

More Than A Game: How Gamification Can Drive Real Business Results in Banking

Gamification can increase engagement and loyalty in the banking industry, but is your financial institution ready to play?

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content_marketing

Connect Content Marketing With ROI in the Bank Buyer’s Journey

Financial marketers struggle linking their content marketing strategy to the bottom line. What's the ROI, and how do you connect the dots?

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Credit Union Guide to Millennial Member Growth

This multinational report from the World Council of Credit Unions offers 12 survival tips for credit unions targeting Gen Y.

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Content Marketing at the Branch Level

Financial marketers can leverage the goldmine of data they have to build digital messaging strategies down at the branch level.

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3 Marketing Obstacles Thwarting Bank & Credit Union Growth

Here are three key questions that you should be asking to maintain brand awareness, increase acquisition efforts and improve retention.

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home_loan

Education Is The Key To Marketing Reverse Mortgages

Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers.

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What Community Banks Can Learn From The Super Bowl

A handful of big brands used to dominate every category. These days, even the biggest brands are forced to specialize and segment audiences.

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crm

The 6 C’s of CRM

Financial institutions love to complain that CRM systems don't work. But it takes more than simply buying the system and turning it on.

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millennial_women

The Battle to Bank Millennials

Millennials pose unique challenges to the banking industry that traditional financial institutions must find ways to address.

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gorilla

Beating the $10 Trillion-Pound [Banking] Gorillas

Any of the five largest U.S. banks can be cut down to size by your friendly local bank or credit union. Here’s how.

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