Marketing Strategy Archive
One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.
Banking can use the same big data and advanced analytics tools as baseball to improve employee performance, customer experience and sales.
Despite the value of engagement and cross-selling early in a banking relationship, most financial institutions fail to onboard effectively.
Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver.
Retail banks and credit unions can rip a page straight from the retail industry's playbook by creating their own annual "Black Friday in July" sales events.
Research conducted on the potential impact of bank mergers on consumers can improve the acquisition process and retain relationships.
Liberty Bank for Savings found out just how hard it can be to define the "customer journey" when each customer takes a different path.
If your institution doesn't take customer attrition seriously, you’re missing out on valuable insights that could point to huge gaps in your customer experience.
Political strategists tell us negative ads are more effective than positive ones. So why don't financial marketers use this strategy more often?
To keep pace in digital channels, financial marketers must adopt a more nimble approach. In digital, it's all about how quickly you can pivot.
The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.
In the financial industry, there are major disconnects between CMOs and their peers at the executive table. How does everyone get on the same page?
The banking industry pits big multinationals against everyone else in a classic David vs. Goliath matchup. Here's how smaller players can beat the giants.