Marketing Archive

digital_consumers

How Smaller Institutions Can Digitally Jive With Young Consumers

Financial institutions looking to connect with today's younger consumers need to sharpen their digital marketing skills.

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social_media_financial_education

The Case for Content Marketing in Your Quest for Revenues

How do banks and credit unions start conversations with consumers that lead to sales? With a content marketing strategy.

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growing_business_loans

An Underutilized Approach to Business Loan Growth

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

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bike

Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.

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no_checks

People Hate Writing Checks (But They Do It Anyway)

Consumers still write checks, but research says they don't really like it. This study looks at check writers by age, gender and frequency.

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hyperlocal_marketing

Going Local With Branch Marketing… Without Busting The Budget

Here's how financial institutions can translate sophisticated branch data into hyper-local programming through digital signage.

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gen_x_gen_y

Is Gen-Y The Best Target for Mobile Banking Services?

When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.

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smartbiz_sba_loan

Bank Launches Ultra Streamlined Small Business Lending Concept

Wrapped in a clean, contemporary brand, SmartBiz SBA loans can be funded in 5 days and the online application takes less than a half hour.

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yes_its_free

Banks Ditch Free Checking at Breakneck Pace, But Not Credit Unions

An annual study from Bankrate says free checking is alive and well at most credit unions, but banks are running the other direction.

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small_business_banking

Do You Pass The Small Business Banking Sniff Test?

What do small business owners expect from their banking relationship? Where gaps are there in the service experience? Find the answers here.

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cultivating_gen_y

How Three Credit Unions Are Cultivating Relationships With Gen-Y Members

Three credit unions explain how they are using trust, service and loyalty to build new relationships with millennial members.

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gen_y

Gen-Y: Cocky, Curious About Banking

Here's how millennials feel about money, where they seek financial advice, and why they still rely heavily on branches.

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mortgage_market

Great Time to Market Home Loans… Just Make It Look Easy

Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.

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clearance_sale

Sales & Marketing Lessons for Financial Institutions From the Retail Sector

Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.

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branch_targeting

Transform the Branch Through Data-Targeted Marketing Messages

Here's how to make use of sophisticated branch data analysis in the creation of targeted marketing messages.

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smoking_joint

Banking on Marijuana

Some U.S. financial institutions are looking at the lucrative pot market thinking it might be time to dive in.

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branding_pop_quiz

20-Point Branding & Strategic Marketing Self-Assessment

Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find out.

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2014_som_icon

2014 State of Bank & Credit Union Marketing

This annual comprehensive scan of banks and credit unions reveals financial marketers’ strategies, priorities and challenges in 2014.

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cash

Bank Marketing Budgets: How Much is Enough?

The Financial Brand pulled marketing budgets from FDIC call reports for 256 banks in multiple asset categories. Here's what we found.

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retargeting

5 Tips for Smarter Retargeting Campaigns

Retargeting is a powerful acquisition tool for banks and credit unions. Here are 5 tips to manage retargeting campaigns for maximum ROI.

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