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Marketing Archive

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10 Marketing Tips to Fuel Growth in Retail Banking

You need the right products, process, training, incentives, offers and metrics to develop an effective sales and growth strategy in banking.

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Targeting Women Bankers in the She-conomy

Leveraging the potential women represent will become an increasingly critical component in bank and credit union marketing strategies.

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6 Tips To Become A Digital Marketing Superstar

Here's an easy, pragmatic approach to developing a digital marketing strategy that creates awareness, promotes engagement and converts sales.

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Six Ways to Win The War For New Checking Accounts

Here are 6 things you can do to ensure consumers set their sights set on your financial institution when time comes to switch banks.

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More Than A Game: How Gamification Can Drive Real Business Results in Banking

Gamification can increase engagement and loyalty in the banking industry, but is your financial institution ready to play?

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Connect Content Marketing With ROI in the Bank Buyer’s Journey

Financial marketers struggle linking their content marketing strategy to the bottom line. What's the ROI, and how do you connect the dots?

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Credit Union Guide to Millennial Member Growth

This multinational report from the World Council of Credit Unions offers 12 survival tips for credit unions targeting Gen Y.

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Content Marketing at the Branch Level

Financial institutions struggle to access, manage and analyze data across fragmented technologies. Content and customer data is often managed across siloed systems, and overlapping technologies aren’t integrated with existing marketing automation and…

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3 Marketing Obstacles Thwarting Bank & Credit Union Growth

Here are three key questions that you should be asking to maintain brand awareness, increase acquisition efforts and improve retention.

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Education Is The Key To Marketing Reverse Mortgages

Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers.

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What Community Banks Can Learn From The Super Bowl

A handful of big brands used to dominate every category. These days, even the biggest brands are forced to specialize and segment audiences.

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The 6 C’s of CRM

Financial institutions love to complain that CRM systems don't work. But it takes more than simply buying the system and turning it on.

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The Battle to Bank Millennials

Millennials pose unique challenges to the banking industry that traditional financial institutions must find ways to address.

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Beating the $10 Trillion-Pound [Banking] Gorillas

Any of the five largest U.S. banks can be cut down to size by your friendly local bank or credit union. Here’s how.

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What Birchbox and Uber Can Teach Financial Marketers

Financial marketers can learn from successful start-ups about new ways to market banking services that will appeal to the digital consumer.

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10 Big Trends Reshaping Financial Marketing Today

It's time banks and credit unions get savvy about their use of mobile channels, content marketing, social media and personalization.

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Marketing Must Evolve or Banks Face a ‘No-Growth Death Spiral’

Banks that don't fundamentally reevaluate and retool their approach to marketing strategy, budgets, ROI and data analytics are doomed.

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Is Your Credit Union’s Financial Education Content Awful or Awesome?

Here's a new option for credit unions struggling to craft quality financial education content for their social media channels.

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What Bankers Can Learn from McD’s Millennial Marketing Misfires

If the financial industry doesn't adapt fast, the Digital Generation will watch banks disappear in their hybrid's rear view mirror.

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Credit Union Pays New Members $100 to Join ‘Do Good Army’

When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."

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