Marketing Archive

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Credit Union Taps Teen Spirit to Drive Down Average Membership Age

Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social media.

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strategy

Notably Quotable: Strategic Planning Priorities for 2015

What are the critical marketing trends that banks and credit unions need to plan for in 2015? Here are 10 different perspectives from industry experts.

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How to Leverage Tablets for Marketing in Branches

Tablets like iPads have the potential to transform your branch experience. Here are 14 insights to help get your creative juices pumping.

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Russia’s Biggest Bank Gives Free Cats To Mortgage Customers

Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.

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Prepaid Cards: Community Banks Have to Get in The Game

Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines

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Psychographics vs. Demographics: Do Financial Marketers Need a New Model?

Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?

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wrong_way

10 Big Mistakes That Mess Up Financial Marketers’ Strategic Plans

Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?

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no_thanks

Gen Y Says ‘No Thanks’ to Digital-Only Checking Accounts

Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.

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buzz_points

The ‘Buzz’ Surrounding Debit Card Loyalty Rewards

Buzz Points, a loyalty program rewarding consumers for shopping with their debit card, can generate up to $96 per cardholder annually.

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millennial_insights

9 Insights For Lasting Banking Relationships with Millennials

The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.

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td_thanks_you

Bank’s Automatic Thanking Machine (ATM) Strikes Viral Gold

An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.

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u_turn

Credit Union Kills Auto Loan Campaign After Driving Car Dealers Furious

A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."

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Are the 4 Ps of Marketing Dead?

Do the 4 Ps of Marketing ask the right Qs? Here's why it may be time for financial marketers toss this model aside as obsolete.

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millennial

9 Reasons to Scrap Your Marketing Plan for Millennials

Financial marketers have targeted other generations with success, but no segment gives the banking industry more heartburn than millennials.

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online_shopping_cart

15 Tips to Build Better Banking Product Comparison Pages

Comparison pages drive online sales by helping consumers make better decisions. Here are 15 proven techniques for a killer comparison page.

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One Third of Americans Switch Banks After Moving

Three out of every ten consumers opened a checking account with a new bank after moving. Most chose their new bank based on branch proximity.

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budgeting

What Women Want: Budgeting Tools From Banks

Do you provide personal financial management tools within your institution's online banking system? Because that's what women want.

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jaws

National Banks Vulnerable to “Jaws” Attack

Lurking beneath the placid surface of retail banking is a deadly threat to the long-term prospects of national banks.

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millennials

Banks Beware: The 3 Most Expensive Misconceptions About Gen Y

Even though financial marketers have pursued Gen Y for over a decade now, they still make a number of decisions based on faulty assumptions.

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2014_trends

4 Big Direct Marketing Trends in Banking

Look at the data and what the big banks are up to. You'll see direct mail is alive and well in the financial industry (and other surprises).

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