Marketing Strategy Archive
Life stage signals as well as event and behavioral triggers help banks and credit unions target marketing offers and the time of most need.
You can't maximize your marketing budget without an attribution model that clearly tells you what's working and what isn't.
Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.
Research reveals what's most important — the customer experience, data analytics and content marketing — and how should you allocate your budget.
Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.
Opportunistic financial marketers at banks and credit unions across the U.S. should be feasting on consumers' rage over the massive Wells Fargo's scam.
One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.
Despite the value of engagement and cross-selling early in a banking relationship, most financial institutions fail to onboard effectively.
Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.
Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver.
Retail banks and credit unions can rip a page straight from the retail industry's playbook by creating their own annual "Black Friday in July" sales events.
Research conducted on the potential impact of bank mergers on consumers can improve the acquisition process and retain relationships.