Marketing Archive

customer_journey

Improve Unsecured Lending Conversions by Connecting the Customer Journey

How can lenders can take advantage of today’s digital ecosphere and better connect with consumers seeking unsecured loans?

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digital_marketing

4 Ways Financial Marketers Can Improve the Consumer Experience

Retail financial institutions must leverage their data and digital technologies to optimize the experience across channels and devices.

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millennials

Building Banking Relationships With Digital Millennials

What does it take to appeal to Millennials? How can financial institutions build relationships with this critical market segment?

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financial_literacy

5 Ways to Refresh Your Financial Education Program

When was the last time your financial education program got a refresh? Here's what banks and credit unions need to reignite their youth initiatives.

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pinterest

Bank of America’s Millennial Marketing ‘Pays Off’ With Pinterest

Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing partnership.

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content_marketing

4 Content Marketing Tips for Targeting Millennial Banking Consumers

Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.

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online_account_opening

Online Account Acquisition: Perception vs. Reality?

Financial institutions assume consumers who open accounts online are more desirable — and more profitable. But is this really true?

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cross_selling

Digital Consumers Ripe With Cross-Selling Opportunities

Digital banking users are far more likely to adopt other financial products. Marketers will find fertile ground targeting this audience.

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mortgage_lending_strategies

4 Digital Marketing Strategies to Drive Mortgage Lending

Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world.

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pfm_riddle

The PFM Mystery: How to Quadruple Adoption Rates?

After stumbling for years to decipher the PFM riddle, some financial institutions have found magic, with adoption rates as high as 50%.

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failing_grade

Millennials and Their Risky Financial Behaviors

When it comes to financial responsibility, younger Millennials in college are getting a failing grade. What can financial institutions do?

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Rewards-and-Recognition

3 Tips for Rewards Programs in the Banking Industry

Consumers expect the same approach to loyalty programs as they experience from the retail and travel industries. Here's what you need to do.

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omnichannel

The Omni-Channel Moment in Bank Marketing Has Arrived

CMOs need to rethink the way they attract, serve and retain customers. It's time to dump models built around solo channels and delivery silos.

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Email Red Symbol And Concept Target

Top 10 Email Marketing Strategies

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

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bundle

3 Reasons to Rethink Your Bundling Strategy

Bundling — the practice of packaging multiple banking services into a single product offering — may be on its way out.

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pie_chart

Segmentation Critical to Finding Actionable Intel on Banking Consumers

This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial institution.

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50_facts

50 Facts Revealing Millennials’ Mindset and Myths About Money

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

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diamond_card

Affluent Credit Card Marketing Opportunities for Banks

Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.

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strategic_plan

Working Backwards to Build Effective Financial Marketing Campaigns

If you’ve ever walked backwards, you know how unnatural (and scary) it feels. But when it comes to financial marketing, working backwards toward your goals is the best way to ensure that…

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americans_savings

Half of America is $400 Away From Financial Disaster

Nearly half of all Americans save virtually nothing. In fact, most are only one minor emergency away from a major financial catastrophe.

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