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Marketing Strategy Archive

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Banks Don’t Understand Their Customers

Customer data is the foundation for growth and profitability for banking in the future as the need for personalized experiences increases.

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In Retail Banking, Compliance is Not the Enemy

Marketing and compliance must work together to develop communications that meets government guidelines and improves the customer experience.

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Millennials Won’t Wait for Banks to Understand Them

Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.

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Wells Fargo Hits Rock Bottom in Wake of Cross-Selling Debacle

Opportunistic financial marketers at banks and credit unions across the U.S. should be feasting on consumers' rage over the massive Wells Fargo's scam.

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Using Data to Effectively Measure Marketing Results

One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.

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What Banking Can Learn from The World Series

Advanced data analytics has changed history in baseball. Banking can use the same approach to win customers and drive satisfaction.

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Banking’s One-to-One Future is Finally Possible

Becoming a cognitive bank build around advance data analytics is the best way to achieve the promise of one-to-one customer relationships.

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Think Direct Mail Marketing Is Dead? Not For Millennials

Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.

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5 Ways to Integrate Life Stage Solutions Into Your Marketing Strategy

Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver.

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Generating ‘Black Friday’ Buzz Anytime of the Year

Retail banks and credit unions can rip a page straight from the retail industry's playbook by creating their own annual "Black Friday in July" sales events.

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How Consumer Emotions Are Impacted After a Bank Merger

Research conducted on the potential impact of bank mergers on consumers can improve the acquisition process and retain relationships.

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7 Ways to Simplify Branch Marketing Operations

Branch marketing can be a big headache, but with the right processes and technologies, you can achieve control and brand consistency while relieving the pain.

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Measuring Marketing ROI: It’s Complicated (In a Digital World)

Liberty Bank for Savings found out just how hard it can be to define the "customer journey" when each customer takes a different path.

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Turning Consumer Data Into Dollars

The banking industry must leverage consumer data to improve marketing messaging, increase sales and reduce costs.

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Customer Attrition: What You Can Learn From Those Who Leave

If your institution doesn't take customer attrition seriously, you’re missing out on valuable insights that could point to huge gaps in your customer experience.

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7 Ways to Succeed With New Customer Onboarding

Successful new customer onboarding is the key to generating a positive ROI on recently sold products and services.

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You Ask Customers Questions, Then Ignore Their Answers?!?

When consumers take time to give you information, you had better use it. Here's how to customize marketing messages by leveraging customer insights.

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This Message Is Just for You. So Why Aren’t You Listening?

Here's a step-by-step guide showing you how to effectively customize marketing messages for maximum impact and ROI.

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Building a C-Suite Savvy Digital Marketing Plan

If financial marketers hope to get the resources and budgets they want, they must first build a digital marketing roadmap and get the C-suite on board.

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