Marketing Archive

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7 Reasons to Use Infographics in Your Content Marketing Strategy

Busting through the clutter isn't easy, especially for banks who aren't known for engaging content. That's where infographics come in.

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Your Branch Digital Signage Kit Of Parts Starts With Content

Many banks think of digital signage purely in terms of a technology solution, but success ultimately hinges on your content strategy.

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Banks Improving Experience for Hispanic Consumers

More than half of Hispanic consumers say that banks are doing a better job catering to their needs, like providing materials in Spanish.

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Four Myths Banks Believe About Women Consumers

Interviews with dozens of top bankers from around the world reveal four common myths about gender segmentation in the financial industry.

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Consumers Know Diddly Squat About Their Basic Banking Rights

Only 30% of U.S. consumers earn passing grades when it comes to understanding their financial rights. The rest get an "F."

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$1.1 Trillion in Deposits at Risk Among Mobile-Minded Consumers

31 million consumers who control 41% of the deposits in the U.S. are itching to switch banks. Who are they? Moneyhawks.

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How Consumers’ Wallets Have Changed Radically in Just 10 Years

Study reveals how drastically consumers' wallets have changed in the last decade, particularly for Millennials and Boomers.

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Will Millennials Change Banking Forever?

Research reveals insights into the financial attitudes and banking preferences of the largest generation in history.

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Christmas for Financial Marketers

Here are some ideas to help banks and credit unions get in the spirit and plan their holiday season campaigns.

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Walmart Encroaches Into Banking: What Does It Mean For You?

Walmart has forced its way into the checking account game. But do they really represent a threat to today's existing banking providers?

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Bank Faces Social Media Backlash Over ‘Disturbing’ Handwritten Mailers

Customers unleash their anger on Facebook after receiving a credit card offer disguised as a "personalized" letter, calling it insulting and tasteless.

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Must See! Aussie Bank’s Awesome ‘Lost Wallet’ Web Hunt

An Australian megabank's contest lets participants search a massive virtual photo of Syndey to find hidden wallets worth $200 each.

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Say It Again: Messages Are More Effective When Repeated

It takes repetition for consumers to remember — and believe — your marketing messages. One ad here and there isn't going to cut it.

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Credit Union Guide to Setting Marketing Budgets

A statistical analysis of 100 US credit unions reveals how much the industry spends on marketing, and how much each credit union should budget.

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Credit Union Taps Teen Spirit to Drive Down Average Membership Age

Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social media.

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Notably Quotable: Strategic Planning Priorities for 2015

What are the critical marketing trends that banks and credit unions need to plan for in 2015? Here are 10 different perspectives from industry experts.

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How to Leverage Tablets for Marketing in Branches

Tablets like iPads have the potential to transform your branch experience. Here are 14 insights to help get your creative juices pumping.

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Russia’s Biggest Bank Gives Free Cats To Mortgage Customers

Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.

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Prepaid Cards: Community Banks Have to Get in The Game

Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines

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Psychographics vs. Demographics: Do Financial Marketers Need a New Model?

Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?

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