Marketing Strategy Archive
Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver.
Retail banks and credit unions can rip a page straight from the retail industry's playbook by creating their own annual "Black Friday in July" sales events.
Liberty Bank for Savings found out just how hard it can be to define the "customer journey" when each customer takes a different path.
If your institution doesn't take customer attrition seriously, you’re missing out on valuable insights that could point to huge gaps in your customer experience.
Political strategists tell us negative ads are more effective than positive ones. So why don't financial marketers use this strategy more often?
To keep pace in digital channels, financial marketers must adopt a more nimble approach. In digital, it's all about how quickly you can pivot.
The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.
In the financial industry, there are major disconnects between CMOs and their peers at the executive table. How does everyone get on the same page?
The banking industry pits big multinationals against everyone else in a classic David vs. Goliath matchup. Here's how smaller players can beat the giants.
Instead of using metrics that actually gauge the ultimate desired outcomes, financial marketers tend to rely on 'proxy KPIs.'