How Not to Fail: A Checklist to Make Merger & Acquisition Branch Conversions Easier.   SEE THE LIST

Marketing Strategy Articles

digital_marketing_strategy

Building a C-Suite Savvy Digital Marketing Plan

If financial marketers hope to get the resources and budgets they want, they must first build a digital marketing roadmap and get the C-suite on board.

More

amazon_store

Becoming the Amazon of Banking

The power of data analytics is the foundation for winning the customer in the future.

More

politics

Taking a Page from Politics: Opposition Marketing Wins The Race

Political strategists tell us negative ads are more effective than positive ones. So why don't financial marketers use this strategy more often?

More

marketing_roi

Marketing ROI in Banking: A Big Black Hole?

How can CEOs and CFOs figure out your marketing budget if you can't calculate your marketing ROI? Marketers must run the numbers and do the math.

More

agility

Agile Marketing: 3 Ways Financial Institutions Should Shift Their Digital Strategy

To keep pace in digital channels, financial marketers must adopt a more nimble approach. In digital, it's all about how quickly you can pivot.

More

Path to success200

5 Financial Marketing Trends Driving Conversations and Conversions

The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.

More

marketing_gaps

The Marketing Divide: How CMOs and The C-Suite Must Connect

In the financial industry, there are major disconnects between CMOs and their peers at the executive table. How does everyone get on the same page?

More

community_institutions_megabanks

How Community Institutions Can Fight The Megabanks

The banking industry pits big multinationals against everyone else in a classic David vs. Goliath matchup. Here's how smaller players can beat the giants.

More

Crisis

10 Marketing Trends The Banking Industry Can’t Ignore

10 marketing trends that are changing financial services forever.

More

tom_fishburne

The Truth About Marketing: So Funny, It Hurts

Here are ten of the funniest cartoons about marketing and advertising that cut through the B.S. — all the way down to your funny bone. Ouch!

More

insane

It’s Time to Stop the Insanity in Banking

The 2016 Financial Marketing Trends Report provides analysis of bank and credit union strategies, priorities, budgets and challenges.

More

target_marketing

Measuring Marketing Success: We’re Doing It Backwards

Instead of using metrics that actually gauge the ultimate desired outcomes, financial marketers tend to rely on 'proxy KPIs.'

More

airline_industry

What Financial Marketers Can Learn From the Travel Industry

The technologies that disrupt and delight are an opportunity for financial institutions to give each consumer a differentiated experience.

More

customer_loyalty_program

How Does Your Bank’s Loyalty Program Stack Up?

Financial institutions think rewards programs are an effective tool for acquisition, but should they focus on retention as the primary goal instead?

More

digital_channels

Retooling for Retail Banking Growth: Optimizing Reach in the Digital Age

Massive demographic and technological shifts are rapidly transforming how consumers interact with financial institutions... and vice versa.

More

oops

7 Big Mistakes In Financial Marketing

Here are some of the biggest mistakes that bank and credit union marketing executives commonly overlook. How many are you guilty of making?

More

2016_marketing_trends

16 Global Marketing Experts Share Their Strategies for Success in 2016

16 of the most respected voices in marketing look at the trends that will shape your budget and strategy in 2016.

More

bucket

The 4 D’s of Customer Attrition

Customer attrition is a silent killer in banking that can be minimized with strategies around customer service, distribution and product development.

More

customer_centricity

Customer Centricity: Moving From Lip Service to Digital Sales

Retail financial institutions must develop a strategic link between digital channels and their ability to support customer experiences that result in sales.

More

clickbait

Content Marketing Strategy: Clickbait vs. the Curiosity Gap?

Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines.

More