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Marketing Strategy Archive

Hidden Defections: Customers Are Slipping Away In Record Numbers

Bank customers are bypassing their primary financial institution as they buy new products from fintechs and digital banks in record numbers.

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Insights, Analytics and Personalization in Financial Marketing

Business Analytics (BA) and Business Intelligence (BI) are the foundations for marketing success for banks and credit unions.

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Three Quarters of Americans Don’t Even Know What Their Bank Does

Three quarter of Americans say they don't even understand the products and services their bank or credit union offers.

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How to Create an Agile ‘Marketing Factory’

For marketers to succeed, they must leverage the tools of knowledge work automation to simplify and streamline an increasing number of tasks.

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Achieving Advanced Financial Marketing Maturity

Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.

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Banks are Marketing Like It’s 1999

Smaller financial institutions are not keeping up with consumer demands and digital marketing capabilities.

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Financial Marketers Not Ready For The Future

Study reveals that financial institutions are using strategies from the past rather than the advanced technologies and digital media needed for the future.

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10 Reasons Marketing Automation is No Longer Optional

A marketing automation platform is essential for financial institutions who need to manage complex, personalized communications in the Digital Age.

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Banking Fails to Meet Needs of Most Valuable Consumer Segment

Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.

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3 Digital Marketing Problems You Don’t Know You Have (And How To Fix Them)

Having a slick website and fancy mobile app doesn't mean anything if your digital marketing strategy fails to capture consumers' attention early in their journey.

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Are The Goals for Marketing Analytics (and Your CMO) Unrealistic?

With the rise of data analytics, the burden for growth falls increasingly to marketing. CMOs are now in the crosshairs, but is all the pressure placed on them fair?

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Five Ways to Accelerate Adoption of Digital Payments

Helping customers enroll in and use digital payment services improves engagement, increasing revenue and loyalty while decreasing attrition.

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Please Dear Lord, Not Another Billboard…

Here are six tips to building a data-driven digital marketing strategy for acquiring new checking account relationships.

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Marketing Signals: Delivering the Right Offer at the Right Time

Life stage signals and behavioral triggers can help banks and credit unions target their marketing offers at the time of most need.

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Maximizing Your ROI Requires The Right Marketing Attribution Model

You can't maximize your marketing budget without an attribution model that clearly tells you what's working and what isn't.

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Predictive Analytics: The Future of Financial Marketing

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

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What Are The Top Digital Marketing Trends and Priorities for 2017?

Research reveals what's most important — the customer experience, data analytics and content marketing — and how should you allocate your budget.

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Identifying Needs + Transparency = Sales Success

As opposed to aggressive selling, the identification of needs, timely delivery of solutions and ongoing communication results in sales success

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Will Bank Marketers Be Replaced By Robots?

Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age?

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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