Marketing Strategy Archive
A marketing automation platform is essential for financial institutions who need to manage complex, personalized communications in the Digital Age.
Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.
Having a slick website and fancy mobile app doesn't mean anything if your digital marketing strategy fails to capture consumers' attention early in their journey.
With the rise of data analytics, the burden for growth falls increasingly to marketing. CMOs are now in the crosshairs, but is all the pressure placed on them fair?
Helping customers enroll in and use digital payment services improves engagement, increasing revenue and loyalty while decreasing attrition.
Life stage signals and behavioral triggers can help banks and credit unions target their marketing offers at the time of most need.
You can't maximize your marketing budget without an attribution model that clearly tells you what's working and what isn't.
Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.
Research reveals what's most important — the customer experience, data analytics and content marketing — and how should you allocate your budget.
Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.
Opportunistic financial marketers at banks and credit unions across the U.S. should be feasting on consumers' rage over the massive Wells Fargo's scam.
One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.
Despite the value of engagement and cross-selling early in a banking relationship, most financial institutions fail to onboard effectively.