Submit a Bank or Credit Union to the Social Media Database
Note: The Power 100 Database is no longer being updated, and we are no longer accepting new submissions for inclusion.
The database was limited to banking providers who conducted the bulk of their marketing in English. Inclusion was restricted to financial institutions who provided retail consumer loans and checking accounts. Credit card companies, insurers, investment firms, wealth managers, etc. were not included.
To be added to the database, a financial institution must have ranked in the top 100 in at least of the following social media lists:
| Social Media Channel | Banks | Credit Unions |
|---|---|---|
| Facebook Likes | 142,000 | 16,000 |
| Twitter Followers | 22,000 | 2,100 |
| YouTube Views | 2,600,000 | 575,000 |
| Instagram Followers | 10,250 | 1,500 |
If a financial institution qualified, it would appear in the next release of the Power 100 rankings. The list was updated quarterly (January, April, July, October).
